Advertising and News Assignment

Advertising and News Assignment Words: 590

Analyzing ??Osgood Day Atlanta??D One of the responsibilities of a morning news anchor is to capture the attention of the viewers in the midst of them preparing for their day. Morning news anchors understand the importance of delivering the news accurately and quickly to help connect them with their audience. ??The Good Day??0 team delivers the news with objectivity. A portion of the segment reviewed for this paper was regarding actor, and bad boy, Charlie Sheen. The actor was reported on several major neurons because of his erratic behavior and public disagreements with his popular television show.

The anchors did not focus on Charlie Sheen??”g’s melt down; they went beyond discussing his behavior and focused on the actor’s character. The team was not biased about the actor even though he had appeared numerous times on the morning show over the years. The early morning team has a warm, appealing, and energetic posture in delivering the news. Regardless of the spectacle of the actor receiving high ratings from other major networks, ??The Good Day??C] team reported on the story with integrity for the famous actor who was acting extremely bizarre in the news Edie, and social networking environment.

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A three-minute Story on the presidential candidate debate appeared to be a little persuasive from one of the morning anchors Karen Davis. It was persuasive in that she led the opening statement regarding the debate playing a major role in the primary process because of the two Republican candidates who were arguing more than debating. This story was picked up by an affiliate station, and the anchor was in agreement with her perspective of the debate, which led the viewers to think the same way. Television talk shows in general thrive on using sensationalism to tease their ewers.

They turn the usual into the unusual stories. ??Good Day Atlanta??C did use a teaser during this segment to keep the audience watching while cutting to commercial. A story made morning headlines when parents did not have enough food to feed their children, and they were charged with murder. The reported story was about a baby who died of malnutrition. The parents other children were removed from the home and after the parents buried their baby, they were charged with murder. While watching this segment the parents??rev neighbors were interviewed.

Everyone ho was interviewed commented on the family going through a rough time because of the bad economy. The neighbors did not believe the parents intentionally starved their children. The morning news team demonstrated excellent journalistic ethics in covering the stories during this segment. The anchors used objectivity, accuracy, and truthfulness in reporting the stories. The Atlanta morning anchors demonstrated impartiality and fairness in their coverage. These are very essentials tools needed to capture the attention of a viewer. Commercials during Segment Several types of commercials were aired during this 30-minute news segment.

During the morning news show commercials aired. Surprisingly, it was a variety of commercials, in this time slot. The noted commercials were: four different breakfasts commercials, three different furniture commercials and two celebrity entertain meet commercials, which was the only commercial that was aired more once. The following types of commercials were aired only once; attorney??ms office, new car, online college, major department store, buying gold, health advice, and talk show preview. None of the commercials were related to any of the stories covered ring the morning show.

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Advertising and News Assignment. (2020, Nov 22). Retrieved January 18, 2021, from