Promotional Plan – Penfolds Bin 707 Assignment

Table of Contents Executive Summary Marketing Mix – Current & Future………………………… 2 {text:list-item} {text:list-item} {text:list-item} Environmental Analysis…………………………………. 4 {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} Legislations……………………………………………….. 7 Target Market…………………………………………….. 8 {text:list-item} {text:list-item} {text:list-item} {text:list-item} Marketing & Promotional Objectives………. …………. 11 10. Marketing…