7p of Marketing Assignment

7p of Marketing Assignment Words: 1216

Name:Shallini Sharma Regd. No. : 2020070004 Class & Sec. :MBA (A) Name & address of org. :Dr. Reddy’s Laboratory, Hyderabad. Training Supervisor’s Name:Mr. Bindusar Kalia Designation:Professional Service Representative. Mobile No. :9876899208 My professional Profile: Respected sir, I am conducting a survey for Dr. Reddy’s lab. in Pathankot & Jalandhar to check the sales potential ? Pain Management, & ? Desensitizer toothpaste. I was asked to find out four things during the survey- ? Which pain killer salt is sold most, Approx quantity of pain killers which are being sold most frequently by retailers, ? Which brand of pain killers are leading the market ? Mode of selling. My typical Day on training: As I have already written that I am conducting a survey for the respective company in the market, I am enjoying this job. I have been allotted a sample size of 200 chemists or retailers (in Ptk. & Jalandhar together) out of which I have already covered 110 shops (approx). Most probably I’ll be finishing my survey by 28th of July, if everything goes in favor.

Usually I start my survey at 11o’clock in the morning & I always try to cover 10-15 medical stores in a day. I have made a questionnaire based on the above mentioned things to find out during the survey. I always try to cover all the medical shops in a particular area. Like I have recently visited Jalandhar Cantt. as usual I started my survey at 11:30 A. M and covered 17 shops in cantt. market in a single day. The only problem I am facing during the survey is, I am not well known to the interior of the city.

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To tackle with this situation, I always consult my friends who are already in this field, before going for the survey. Usually I prefer to work in between 12:00 P. M to 3. 00 P. M. because during this time span, it is some what easier to get the desired information from the chemists. About My Training Supervisor CHALLENGES IN THE JOB My training supervisor, Mr. Bindusar Kalia, is working as Professional Service Representative at LDH. He is a Pharma Graduate. When I asked about the challenges in his job, he said the main challenges in their job- ? s to achieve the target allotted to them in the stipulated period of time, & ? to get the time & attention of the doctors. But on the other hand he said that they are enjoying their job as well. FUN PART OF THE JOB They use to meet a different-different person daily which is really an exciting thing. By meeting different people they use to get new experiences in the life. Moreover the working hours are up to 3:00 P. M only. They have to visit to the doctors & hospitals mainly. ABOUT ME If I am asked to do the same job, for sure I’ll be going for it.

As I am also a Pharma graduate, so I would like to join a pharmaceutical industry. And as we know that the entry level in the field of marketing is sales, so I would like to work as a Professional Service Representative, for a reputed pharmaceutical MNC like Dr. Reddy’s pharmaceutical. PROJECT To check the sales potential ‘ ? Pain Management, & ? Desensitizer toothpaste, in Jalandhar and Pathankot (medical stores) OBJECTIVES 1. To find out the sales potential of Desensitizer toothpaste & analgesics of various brands in the market, . To find out the effect of various factors on the sale of Desensitizer toothpaste & analgesics in the market. WHAT I LEARNED ON TRAINING Knowledge During the training, I came to know about the practicality of the marketing field. I also came to know the exact position of the various brands in the market. I got to know the various factors which have an impact on the increase & decrease sales of the products of a company in the market. Moreover I have also noticed that what the retailers are expecting from the company. Development

One most important thing which I have gained from my project is how to get time of others for getting your work done. The chemists have had always a very busy schedule, so it was somewhat tough for me to get their time and attention, for getting desired information from them. First Fortnightly Progress Report UNIVERSITY SCHOOL OF BUSINESS 1. Name of the Student: Shallini Sharma Class and Roll No. – MBA, Section- A and Roll No. – 38 2. Period of Training : From 23rd June to 2nd August 3. Name and address of the Organization: —

Dr. Reddy’s Laboratories Ltd Block-III, level V, White House, Kundanbagh, Begumpet Hydrabad 50016, India. Phone No. : +91 40 5502 2500 Fax: _____________________ Email: 4. Name and Designation of the Project Incharge in the organization: Mr. Bindusar kalia (Professional Service Representative) Phone No. : 9876899208 Email___________________________ 5. Project Title: To check Sales Potential of Pain management & Desensitizer toothpaste in Jalandhar & Pathankot. Duties Assigned |Target Date |Current Status | |To do Survey of 30 Medical shops in Pathankot |30th June |Completed | | | | | |Survey of 40 medical shops in Jalandhar | | | | |10th July |Completed | |Survey of 70 medical shops in Jalandhar | | | | | | | | |22nd July |undergoing | 6. What do you plan to accomplish between today and the next due reporting date? I go through the responses given by the respondents and try to compare the responses of chemists of different locations.

I always try to find out the difference between the Trends in Jal and Ptk 7. How do you plan to accomplish the task? By doing grading of different responses of respondents. 8. Any Constraints Faced- Hectic schedule of chemist, hence difficult to get time for survey. FORMAT-LPU (vi) Second Fortnightly Progress Report UNIVERSITY SCHOOL OF BUSINESS 1. Name of the Student: Shallini Sharma Class and Roll No. – MBA, Section- A and Roll No. – 38 2. Period of Training : From 23rd June to 2nd August 3. Name and address of the Organization: — Dr. Reddy’s Laboratories Ltd Block-III, level V, White House,

Kundanbagh, Begumpet Hydrabad 50016, India. Phone No. : +91 40 5502 2500 Fax: _____________________ Email: 4. Name and Designation of the Project Incharge in the organization: Mr. Bindusar kalia (Professional Service Representative) Phone No. : 9876899208 Email___________________________ 5. Project Title: To check Sales Potential of Pain management & Desensitizer toothpaste in Jalandhar & Pathankot. |Duties Assigned |Target Date |Current Status | |To do survey of 60 retail chemists. 28th July |Completed | |To submit the report by 2nd august | | | | |2ndAugust |Undergoing | 6. What do you plan to accomplish between today and the next due reporting date? To do the data analysis and preparation of final project report. 7. How do you plan to accomplish the task? By consulting the guide. 8. Any Constraints Faced- Nothing. FORMAT-LPU (vi) 14th Aug 2008 CERTIFICATE To whomsoever it may concern This is to certify that, Ms. Shallini Sharma, Regd. No. 2020070004, has completed her project entitled “To check Sales Potential of Pain management & Desensitizer toothpaste” in Marketing.

The project has been submitted in partial fulfillment of requirement for the course of Degree of Master of Business Administration from Lovely Professional University, Phagwara. She joined Dr. Reddy’s laboratories limited on June 23, 2008. During this period she has displayed exemplary code of conduct. She has worked under my supervision and guidance, and that no part of this report has been submitted for award of any Degree, Diploma, Fellowship, or any other similar title or project. Mr. Alok Shrivastava Regional Sales Manager Dr. Reddy’s Lab ———————– Dr. Reddy’s Laboratories Ltd. Branded Formulations NH-2,2nd Floor ,C-Block Community Centre Naraina Vihar New Delhi-110028 Phone & Fax No: 011-25770491

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