Begun provides to customer great value products, excellent customer service, mutinously improvement and innovation and is trusted by more than 10,000 customers in Queensland. Situation analysis: The retail market changed over the last few years; it became more competitive than ever before. Therefore consumer buying patterns changed as well. Begun Increased they market share until 2010 steadily to $mm. Since 2010, sales dropped dramatically because of changes In the retail market, technology and changed consumer behavior.
Begun has moderate pricing, extensive and high- quality product range, excellent customer service and offer three year product guarantees as only one in the market. Begun has identify the basic market need Is for quality, fashionable and unique outdoor lifestyle items. Market growth: Queensland has a population growth of 5% (2. 5% In 201 2 ABS) annual. New homes buyer and renovated houses growing steadily from a base of 50,000 per year. Unfortunately the low unemployment rate of 4,7% grow to 5. % in 2012 in Queensland. Therefore Queensland has now the second highest rate in Australia. Identify two marketing opportunities 1 . Growing opportunities for online sales. In marketing preferences survey of 500 customers, there show 100% customers will ay online and pay for online delivery if chosen, so online sale is the one of opportunities. 2. Staff training to improve customer service we have to training all the staff, they should be highly communication skill to lifestyles to answer customer question.
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New market: Weaknesses: No online profile the online market is essential for displaying information and selling products. A weak online profile can result in lost opportunities for BBC. Bad acquisition bad acquisition can hurt BBC by increasing their costs and reducing the value of their combined businesses. Acquisitions can also distract from the core equines and merge cultures that don’t complement each other Opportunities: New technology new technology helps BBC to better meet their customer’s needs with new and improved products and services.