Agenda must be only based on reader interest. D What makes you stop? The Headline. C] Immersion, Structure, Tone, Voice/Opinion, Character/Personality, Balance D Be unafraid of outrageous statements, but back them up with facts. 0 A magazine is a group of people interested in and knowledgeable about a subject, talking to a larger group of interested people. D The best magazines in the world: readers feel that they are written for only one person -?? themselves. C]Make the reader think. Preferably use real examples. 0 Use timeliness where applicable.
Content should be designed for browsers rather than readers. Writing: L] Think a lot for the lead. C] Conclusion should be a tie-back, it should link back to the focus, giving a feeling of completion. C] Stages: Information gathering planning, writing, checking. Objectives are determined by the limitations of space, the section/sub-section, and the reader profile. What is your objective? O Focus. C] First thought on basic design elements. Begin research. Discard research material when short of space. 0 Organism the text material and make a structure.
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C] Identify the unusual, informative and entertaining in the text and put it into the appropriate form (boxes, main text, intro/close etc. њFinesse the elements. O Writing: Attribution (source, preferably creditable), identification, background. 0 Identification: elements, scenes, facts. Identify and bring out importance. C] Background: a fact should be obvious to all, it should have meaning and importance for the generic reader. Selecting and eliminating facts. O The lead. Types of leads: The AWE&H lead (what, who, where, when, why and how). L] Blind lead.
Partial info in the first sentence. Partial info in the second. The first is the attention grabber. The second is the less relevant. 0 Delayed identification lead (where facts are identified late). ;Questioning lead. Maybe even rhetorical. C]Quotation lead. C] Imperative lead (ordering lead). Direct address (combination of above two types). Word play (play around with words). C] Reference and allusion. 0 Simple provocative statement. Castigate directions (ex: 9:30 AM on a cold morning… , 9:45 AM… , describe scenario, not always related to time). L] Narrative (plain, simple lead).
C] Anecdote (little interesting factual story). C] Flashback. C] Contrast lead (compare two). C] Descriptive (close to narrative). C] Chronology (very close to narrative but strongly based on time). D Eclectic (another way to say miscellaneous). Creative writing: C] Illustration: Verbal illustration of event. 0 Detail: More detail in less words. Detail should be consistent too. 0 Description: Describe things, short, tense, terse. Construction of sentences makes the difference. D Example: Real ones. Connections: Small little things, peppered around the article.
CLC Quotes: Get exclusive) quotes and dialogs into the article. L] Literary Devices: Metaphors and similes. C] Creative Closing: Similar to lead. Numbers and figures: C] Do not abuse these qualifiers. C] Do not use incomprehensible numbers. Do not make meaningless comparisons. Do not extrapolate. C] Explain the significance of those numbers. 0 Give meaningful analogies (important). Sentences: C] Each sentence should be very clear, such that it should cast a shadow. Paragraphs: Clone fact to a sentence, one idea to a paragraph. Change paragraph after every idea. Ideal length: 4-5 sentences.
L] Paragraphs are meant for writing rhythm. But the rhythm should be consistent. Checking: C] Watch out for: 0 Attitude (over enthusiastic) Stratification. L] Recheck names and figures. C] Readability (sentence length should be usually maximum 30 words). C Complexity of facts in a sentence (if complex, break up). Distortion (judgment should come with justification). CLC Tatterdemalion (have balance and justification). C] Elegant variation (frilly sentences for simple sentences avoid this). Definite words. Check for: one fact to a sentence, one point to a paragraph.
DOver- amplification and over-qualification. 0 Over philosophizing. CLC Redundancy of sentences, repetition Of ideas. L] Read your own writing as a reader. C] Look out for lead, structure and content. C] Check for: C] Spelling. CLC Bad language. C]Americanism. 0 Loose and colloquial language. Inconsistency in structure and missing elements. C] Hanging facts. 0 No explanation for new technical terms introduced for the first time. 0 Unsupported use of jargon and technical terms. 0 Unanswered questions. Bad logic and obvious mistakes in explanation. L] Word order in sentences.