Contemporary issues in travel and tourism Identify and discuss two current issues (refer to the hints above) and the causes based on your investigation of the selected tourist destination and analyses them to determine to what extent they are driving the change in the destination. Analyses and discuss the emerging trends (using appropriate techniques and tools) in terms of tourism product and service offerings such as attractions and accommodations in your selected destination.
Assess and discuss how these trends influence change in terms of the type of visitors and their numbers. Discuss how the selected travel and tourism organization has responded to the changing pattern of customer requirements. Critically analyses the responses (strategies) taken by the selected organization. LO 4: Examine how effective were the responses and analyses the impacts on the performance of the travel and tourism organization chosen. Critically analyses the consequences of firms failing to response to the changing needs. How your work will be assessed . Your work will be assessed using the Grading Criteria shown below under Grading Criteria and Learning Outcomes. These are shown against the tasks so that you know exactly which task(s) refer to which criteria. 2. In the assignment you will have the opportunity to achieve at all levels – Pass, will count. Occasionally a particular task may offer restricted opportunities (I. E. The best grade anyone could achieve would be a Pass or Merit) in which case the maximum grade will be specified. In in the event your work does not meet the Pass criterion in any of the 3.
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Grading Criteria you will receive a R grades and will need to consult your assessing tutor about resubmission or other opportunities to achieve the grades. Grading Criteria Learning outcomes Pass LOL Understand the current issues in the travel and tourism sector 1 . 1 analyses issues currently driving change in the travel and tourism sector 1. 2 analyses different issues using appropriate methods and resources ALL Understand the current trend in the travel and tourism sector 2. 1 evaluate current trends influencing change in the travel and tourism sector 2. 2 analyses current trend using appropriate techniques and resources ALL
Understand how travel and tourism sector responds to change 3. 1 analyses how travel and tourism businesses could respond to change 3. 2 develop strategies on how selected travel and tourism businesses could respond to change 3. 3 Justify strategies for how selected travel and tourism businesses could respond to change ALL Understand the impacts of change on the travel and tourism sector 4. 1 analyses the impacts of issues and trends that drive change in the travel and tourism sector 4. 2 discuss the likely consequences of businesses failing to respond to market changes