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Technocratic or any other blob search engines to get a sense of what people are saying about Dove today. What does this discussion contribute to the meaning of the brand? 5. Footnote 1 of the case leads you to a flogger how asks, with reference to the age of the Youth advertising, “Is marketing now cheap, fast, and out of control? ” Footnote 2 refers to Dove as having started a conversation “that they don’t have control of. ” In “When Thus comes to Dove,” Seth Stevenson writes about the “risky bet that Dove is making.
Do you see risks for the Dove brand today? Interview 1 . How has Interview succeeded in the natural foods channel? 2. What are the two primary types of growth strategies under consideration by Interview? AAA. How do the three options compare financially in terms of yearly revenue, gross margin, required investment, and profit potential? B. If the venture capitalists extended their deadline for meeting the $20 million revenue target by 12 to 18 months, would that change your recommended action plan? 4.
What are the strategic advantages and risks of each option? What channel management conflict issues are involved? 5. What action plan should the company pursue? What changes in the current marketing mix, sales, brand, and channel partner arrangements do you recommend in order to implement the action plan? Room and Has Case 1. What should Joan Mackey do? A. Specifically with respect to pricing? B. Specifically with respect to distribution? 2. What is the appropriate strategy for marketing a Kathy MIX type of product? What role do formulators play in taking this product to customers? Mill supply warehouses? 4. What role can the supplier play in developing this market? 5. What factors have led to the failure of Kathy MIX 6. Why is Kathy 886 MM so successful? 7. How should Joan Mackey implement her plan of action?