Marketing Assignment

Marketing Assignment Words: 1986

Students will not only acquire practical skills in food and beverage operations and room’s division operations but also managerial skills during their tidies so that when they graduate, they are highly employable nationally as well as globally. The purpose of develop the Hospitality Programmer The hospitality industry is one of the world’s most dynamic industries and continues to grow year after year. The World Travel Organization predicts that it will triple in size by the year 2020, becoming one of the largest industries in the world.

This growth will provide many employment opportunities for people with the right qualifications, and hospitality programmer provides exactly the type of education and skills that the future hospitality managers require to succeed. A career in the hospitality industry includes opportunities in many different areas including, events of sporting, cultural, concerts and exhibitions. Conferences, banqueting, theme parks and attractions, restaurants, catering, resorts (golf, ski, beach, spa) airlines and cruise lines and many more service-related industries.

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The skills learned at hospitality programmer are applicable not Just in hotel management, but to an entire industry of hospitality and tourism-related businesses. Exciting Job opportunities await in the dynamic, international hospitality industry. What is Hospitality Industry? Hospitality Industry is defined as service of providing accommodation, food, beverage and recreational services like health club, spa and lot more to the guest. Hospitality industry is not only limited to the hotels but it also include Airlines, Cruise lines, Restaurant.

In this industry career opportunities are not limited to our country but also provide the scope of making a career abroad as there are loads of hotels and restaurants chains which operates internationally. A hospitality unit such as a restaurant, hotel, or even an amusement park consists of multiple groups such as facility maintenance, direct operations, management, racketing, and human resources. The importance of Hospitality Industry: 1 . Hospitality Industry is directly proportionate to the tourism Industry. 2.

More than 5 million annual tourists arrive in our country and around 562 million domestic tourists we have per year. This has given the boost to Hospitality Industry. 3. This Industry contributes 8. 78% of total employment in our country. 2. 0 Product Information Introduction of Hospitality of being hospitable. This includes the reception and entertainment of guests, visitors, or strangers. Hospitality is included a few of categories course which is; 1. Hotel Management 2. Culinary 3. Tourism What is Hotel Management? There are many different industries all over the world.

Different industry works in different sectors. For example, hotel management is in charge in the sector of services such as restaurant and hotel. But there are few industries which are called successful business. And also there are many industries which are called business. There is a long way between business and successful business. Business becomes successful by a proper management system. So the management system is very important in the sector of development. Hotel Management is the system that engages all things about hotel business is called hotel management.

In another way, hotel management is the perfect management techniques including hotel administration, accounts, marketing, maintenance, housekeeping, food and beverage management and catering. This management system runs the hotel properly and manages every single thing according to the way it should be. Mistakes are banned in this type of management system. Because proper management depends on how perfectly it managed. So each and every person related to this hotel management system should be careful and should be aware of responsibility. That’s way the management board needs professionals for their management system.

Only the professionals can run the system properly and perfectly. So many universities and educational institutions prefer hotel management as a subject to their students. It’s also having provided the environment and training opportunities to students, and because of this opportunity, the students become the professionals. After they completing the course of hotel management, they can apply to various and luxurious hotels all over the world, and that’s the real opportunity for a student. In this hospitality programmer, it might help the student to recognized: 1. How the management runs 2. How the workers work 3.

How the management system improves 4. How the service and hospitality managed 5. How polite the behavior should be 6. What is the importance of a guest in a hospitality industry Worldwide Job opportunity, they can work anywhere, and also it’s a great fact that any hotel will give a big amount of money for a good worker or for a professional. So the hotels need professionals. What is a Culinary Management? The Culinary Management program prepares students to enter management and prosperous positions in restaurants, institutional food service, health care facilities and other food service industries.

Culinary Management program is designed to train commercial cooks with an emphasis on advanced culinary skills, managerial training and hands-on experience. Cooking has become an art, food preparation is more specialized, and the industry is demanding. Develop an understanding of the many types: 1. Food service facilities 2. Operations of each through performance-based instruction. 3. Food service skills Therefore, Culinary Management also taking part in specialized training opportunities, students gain the knowledge and skills necessary to successfully train and supervise employees and operate a food service establishment.

The content of this program gives students a wide background in a diverse area of the food service industry while teaching students computer skills, critical-thinking skills, human relations skills and organizational skills. Students gain Job-related experiences and learn the Hazard Analysis Critical Control Point (HACK) food safety system. Ideal for students who enjoy cooking but want to take a more business-oriented approach to he career, culinary management is all about working with the customers and with the staff to make the restaurant run most effectively.

It takes some general business acumen as well as more accounting, law, and general education learning than the culinary arts program alone. It also takes a strong leader who knows quite a bit about food and how it is best prepared. Hospitality Program Are Suitable For Students Who: 1 . Are well-organized, creative and work well under tight time constraints and pressure. 2. Want to own a restaurant or use their entrepreneurial spirit to manage an existing business. . Can work independently and contribute to a team workplace. 4. Are able to work long hours. Culinary Program will learn: 1 . Students who enjoy working with food and people. . Students interested in owning their own food service establishment. 3. Students with no former experience but a desire to work with people and food. As a Culinary Management student, you must be an excellent communicator and problem solver as well as detail and time oriented. 1 . Organizing food production resources (product, personnel, and equipment) for efficient, economically feasible and customer-oriented delivery. 2. Maintaining a food service budget. 3. Recommending acceptable work habits and attitudes for employees as well as assuming responsibility for ethical business practices, personnel relationships and quality service. . Composing a menu to meet specified nutritional components and special diets as well as incorporating the Dietary Guidelines for Americans and the Food Guide Pyramid. 5. Evaluating a food delivery system to comply with established standards for safe and sanitary operation as well as recommending changes in the food delivery system using HACK principles. As a Culinary Management student, the students would have he opportunity to work in state of the art production kitchen and cafeteria to gain valuable, first-hand experience in customer service, quantity food production, sanitation and safety practices and marketing techniques.

Student also will get an opportunity to plan, manage and execute restaurants and on and off premise catering events as well as participate in an industry mentoring program. Students learn all basic cooking fundamentals, baking skills and gain a practical knowledge of food safety and sanitation. They will also possess practical experience in a wide range of advanced cooking skills and techniques as well as basic knowledge f viticulture, and the art of matching wine and food. To gain entry into wide variety of: 1 . Cooking 2. Catering 3.

Other food and beverage positions This program will appeal to students who have a love of cooking. They must be good at multi-tasking and have the ability to work quickly, while still paying attention to detail. These positions are physically demanding and require you to stand for long hours. 3. 0 Target Market By focusing on commitment to service and quality, KILL has effectively implemented a niche differentiation strategy in a somewhat diverse marketplace. Its ability to preferential its product has contributed to superior annual returns. Its target market consists of local secondary graduate students and foreigner students.

According to year 2012, students that graduate from secondary school in Malaysia around 56,000. Foreigner students from global world who comes to Malaysia for study around 30,000. In this figure, 38% of students choose to continue them high education study in hospitality program. By focusing on this high figure entrance, we believe 4. 0 Business Marketing Goals Our Vision We will make our society a better place by providing a transformation life experience wrought empowering those who study with us to think and learn in progressive, innovative ways, including those we have not yet imagined.

Our Mission KILL will be recognized as the pre-eminent student centered post-secondary institution in the province with an unyielding dedication to giving students the tools to reach their goals, and in doing so, will be a cornerstone of the communities we serve. Our Values Reaching the goals of KILL Strategic Plan will involve the combined effort of our organization and community partners who will be guided by the following: Student-centered We exist for the sake of our students.

Respect We value each other as persons and treat each other with equity and respect. Excellence We are engaged in the constant and passionate pursuit of excellence in our people, programs, and service. Organizational Goals & Marketing Objective Market Penetration Increase the average size of students. Product Development Sell a new or improved product/service to students. SMART Marketing Objectives Profitability Objective To achieve a 20% return on capital by May 2014. Market Share Objective To gain 15% of the market for education by November 2015.

Branding Objective Malaysia by August 2016. Learning Objectives Business-based knowledge School of Hospitality graduates will have, as a foundation, business-based knowledge that is fundamental for management-level industry positions. With this foundation, students will be able to: 1. Explain the different hospitality segments and functional areas and how these components work together for the benefit of internal and external guests and customers in providing quality service. 2.

Define and explain food production terms and principles, including food safety and sanitations practices, apply key principles in operating foddering establishments, and evaluate and critique the effectiveness of such applications. 3. Evaluate, analyze and determine the application of human resource theories and principles in maximizing employee performance, employee retention and customer (internal and external) service. 4. Evaluate, analyze and determine the application of service marketing theories and principles in promoting hospitality businesses. 5.

Demonstrate knowledge of various facets of hospitality law aimed at minimizing hospitality business liabilities. 6. Apply knowledge of budgeting, cost control and financial analysis in analyzing ND making recommendations for maximizing hospitality business profits. 7. Apply strategic management principles to hospitality business operations in maximizing the accomplishment of organizational goals and objectives. 8. Explain the application of technology in various hospitality industry segments and in different organizational functional areas. 9. Discuss ethical principles and describe the application in hospitality working environments. 0. Evaluate the functioning of work teams and analyze the effectiveness of team performance. 1 1 . Apply problem-solving and critical thinking skills and evaluate the effectiveness f business outcomes in hospitality businesses. Interpersonal, communication and professional skills It is also acknowledged that interpersonal, communication and professional skills are incorporated into the program through course content, hospitality business visitations, real-life team projects in a culturally diverse learning environment, contact with industry leaders as guest lecturers and industry work experience.

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