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Sharing work with fellow students, supplying advice to your student peers, gaining assistance from outside parties, and similar actions constitute violations Of the academic code Of conduct and will carry significant penalties in accordance with University policy. In evaluating your work, will investigate compliance quality (i. E. , the degree to which your submission complies with noted guidelines), content quality (i. E. , the quality of the content presented in your work), reference/citation quality (i. E. , the quality of associated references and adherence to PAP style guidelines), and immunization quality (i. . , the degree to which your work meets standards expected in business communications, including matters concerning the use of proper grammar and punctuation). Deliverable 1 of 3 Place yourself in the role of an entrepreneur seeking to investigate opportunities for establishing a new dry cleaning business in your local community. You plan to name the establishment Vista Dry Cleaners. In an effort to determine the features and benefits to be offered by Vista, examine the dry cleaning competition in the marketplace to get an idea of what’s being offered to customers in the area.
Then, using Theodore Levity’s Total Product Concept, develop an associated T PC for Vista, identifying attributes pertaining to each level indicated in the model. As this is a real-world assignment and will naturally require significant attribute compilations, place your listings in tabular form by level, rather than via Levity’s circular diagram. Provide a narrative to accompany your TAP, discussing your thought processes for assembling the Vista offering in the manner noted. Be sure to include a profile of your local market to aid your instructor in understanding the various market dynamics of this particular community.
Deliverable 2 of 3 Based on your review of the dry cleaning competition conducted in Deliverable 1 , construct a Levels Of Competition Model for Vista Dry Cleaners, identifying product form, product category, generic, and budget competitors. Be sure to indicate those offerings that are believed to pose the most significant threat to Vista. Provide a narrative explaining your model. As this is a real-world assignment and will naturally require significant competitor compilations, place your listings in tabular form by level, rather than via Lehmann and Winners circular diagram. Deliverable 3 of 3
Your marketing readings have shed light on many things, one of which is the concept of internal marketing, as described in Chapter 1 of Kettle and Seller’s text. As this particular concept can offer significant value at Vista Dry Cleaners, learn more about internal marketing by examining recent scholarly publications (dating back no later than 201 2) on the topic. Select five (5) scholarly journal articles (academic, peer reviewed publications) on the topic of internal marketing and supply an annotated bibliography summarizing each article and discussing how the noted findings might benefit Vista Dry Cleaners.