Report on Lipton Ice Tea Assignment

Report on Lipton Ice Tea [pic] Assignment CONTENTS Introduction…………………………………………………………………….. 3 Demand Equation……………………………………………………………. 4 Justification for the Chosen Variables…………………………….. 4 Regression Analysis…………………………………………………………. 9 Explanation of results…………………………………………………….. 9 Comments on Regression Analysis…………………………………. 1 Elasticity…………………………………………………………………………… 12 PED………………………………………………………………………………… 12 YED………………………………………………………………………………… 12 XED………………………………………………………………………………… 13 Competitive…