Marketing Assignment

Marketing Assignment Words: 285

Is worth 15% of your total mark for this course; It should be submitted after you have completed the readings and learning actively for Lessons 1 through 4. Your assignment submission should be no more than 10 pages in length. A page is defined as double spaced, with standard margins, using a standard 12-point font. The cover page with your name and student number does not count as a page. A deduction of 10% will apply if your assignment is more than 10 pages long. Read the case of “Pries: Leading a Wave of Hybrids” on pages 103 and 104 of the codebook.

Formulate answers to the following questions in a Microsoft Word (or compatible) document, then return to this page and follow the instructions on the right-hand side of this page to submit your assignment for marking. Question 1 (20 marks) Identify four actors in the micromanagement that affect the introduction and sale of the Toyota Pries and explain the role each of these actors played in Toast’s strategy. Note: Divide your answer into sections, one for each factor. Question 2 (20 marks) Describe how economic and technological forces affect the marketing of Toyota Pries.

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Note: Divide your answer into two sections, one for each force. Question 3 (30 marks) a) Describe the value-delivery network Toyota uses for the Pries. B) How critical are the role of each component of this network In the current and future success of the Pries? Question 4 (15 marks) and carry out their marketing strategies (up. 10-12). Which one best describes the strategy Toyota adopted for the Pries? Explain. Question 5 (1 5 marks) What is Toast’s value proposition to people who may consider buying its Pries? Note: First define value proposition and then answer to the question.

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Marketing Assignment. (2019, Aug 08). Retrieved February 3, 2023, from