Business Administration- MBA Semester 4 MEMBER -International Business Management -4 Credits (kick ID: 81724) Assignment- 60 marks Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme. IQ . The world economy is globalization at an accelerating pace. What do you mean by globalization? Discuss the merits and demerits of Globalization. (meaning of globalization – 2 marks, merits- 4 marks, demerits- 4 marks) 10 marks SQ.
The international trade theories explain the basics behind international trade. Compare the Absolute and comparative cost advantage theories with the help of example. (explain the 2 theories – 6 marks, examples- 4 marks) SQ. Culture is more often a source of conflict than synergy. As an Indian manager, what management style and corporate culture you should be aware of while traveling to Japan and to USA? ( Japanese corporate culture – 5 marks, Aqua’s corporate culture – 5 marks) SQ. Regional integration is the bonding between nations and states through political, cultural and economic cooperation.
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A whole range of regional integration exists today. Discuss these 6 types in brief. (6 Types of regional integration – 10 marks) SQ. The decision of a firm to compete internationally will be strategic. While formulating global marketing strategies, how should a firm deal with segmentation, market positioning and international product policy? ( segmentation-3 marks, positioning – 4 marks, product policy- 3 marks) SQ. Global sourcing industry is on a growth run as there are sound business reasons to it. Discuss these reasons with examples. ( reasons for global sourcing- 7 marks, examples- 3 marks)