Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand.
Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging ‘environmentally friendly’ behaviors, and even unhealthy behaviors through food consumption, video game and television viewing promotion, and a “lazy man” routine through a loss of exercise . Several types of media are working here in behind of advertisement, like television, internet, radio, news programs, and published pictures and articles and here the category of the product or services decides which could be the perfect and effective media.
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Everyday we have a lot of companies in our surroundings who are advertising their products, services, business etc and trying to inform the public or their target audience about them. Sometimes they are just an advertisement but some companies works very hard to make their promotional / advertisement campaign very unique, striking and successful. There must be innovation and creativity involve in any successful creative advertisement campaign. Let’s look at 5 different innovative advertisements with different media. 1. News paper ad for hiring employees: 2. PETA ads.
This action is named, ‘None of us would like to end up like this. Neither would other-than-human animals’ 3. FREE Sample menu/poster: 4. Print ad: 5. Visual ad: An advertisement done properly is a great way to grab your potential customers. Your ad could be published on the Internet, sent through direct mail or be placed in your local newspaper. But all the ads don’t response as we expected. There are some ads that have been very successful and there are some that didn’t affect that much. It can be because of its wrong presentation, features or the publishment. Lets pick the good and the bad one from the five.
The GOOD one: I like the PETA ad. The action is named ‘None of us would like to end up like this.. neither would other-than-human animals’ and it was done with four big foam trays, each of them containing a naked activist inside, and covered with a see-through plastic with a ‘Human meat’ sticker on it. The idea was to imitate the ‘meat’ trays we can find at the supermarkets and to show that we are also animals, just as other-than-human animals, we neither would like to end up there. I like the PETA ads for so many reasons. First ,because of their innovative ideas and thoughts.
So many people in “civilized” cultures are disconnected from their food . they forget what is involved in slaughtering it. Also, in todays there is a tendency to grossly overeat meat. I hope the religious rants about some mythical god creating animals for our consumption were in jest – otherwise we live in a very frightening world filled with many gullible people (who probably should be the first to fill the new PETA trays). As to the comment of the strong preying on the weak, if that is correct then the argument then you have thrown out the humanity in humans – we are nothing more than savage creatures.
Why don’t you go out and kill, gut, cook, and eat your own meat rather than relying on underpaid immigrant workers to do it for you. As to all through of the ads, I think they did a good job doing what they are suppose to do – either get their product noticed, or implant it into our memories via every day encounters. The all through publishments,the features and the extremeness all make the advertisement and its campaign a successful one. Because they wanted to reach their sound toward their viewer and they were totally successful on that motive. And for me it’s the main point of every advertisement.
THE BAD ADVERBTISEMENT: There are a lot of things wrong here. First of all, the entire idea is a non sequitur — two things that shouldn’t go together, but which are smashed into the same space. The idea of professional hockey players using luggage in the place of sticks is absurd, and since the ad is meant to be flashy, not humorous, the absurdity makes no sense whatsoever. Second, the ad tells you nothing about the product. I think what they were going for was that the luggage is so durable that you could play an aggressive sport with it. But that message isn’t strong, nor is it compelling.
If Samonsite wanted to put its There are a lot of things wrong here. First of all, the entire idea is a non sequitur — two things that shouldn’t go together, but which are smashed into the same space. The idea of professional hockey players using luggage in the place of sticks is absurd, and since the ad is meant to be flashy, not humorous, the absurdity makes no sense whatsoever. Luggage in a sporting situation, it would have made more sense to show an adventure sport, like rock climbing or backpacking or snowmobiling. All of those sports would have conveyed the image of “rugged and durable” in a less bizarre manner.
Third, the copy is dumb. It doesn’t tell a story or explain anything. It’s just a tagline that’s not particularly good or memorable. What a waste of a print ad. Fourth, the image itself is terrible. Whoever shopped the image did it very badly. One of the most bizarre features is the inconsistent light source, which seems to hit the suitcases at much different angles than the players. This looks like someone took a stock photo that looked interesting, removed the background, and put 3D-rendered suitcases in over the sticks in about an hour, and then used a light filter to attempt to approximate the lighting levels.
In other words, it looks like something a college student would use for a class assignment or that a team would show as an off-the-wall concept, not a professional print ad that is supposed to represent a global brand. This Samsonite ad is also lacks any sort of story, any sort of coherence, or any sort of relevance. It’s not the worst national ad campaign I’ve ever seen, even just in print. But it’s certainly a good example of a bad ad.