Marketing Strategy of the Supermarkets Assignment

MARKETING STRATEGY OF THE SUPERMARKETS [ICA MAXI, FORUM COOP, NETTO, LIDL] Rafael Lucena Matamalas Miguel Santandreu Ramos May 2009 Marketing Strategy of the supermarkets INDEX I. Introduction……………………………………………………………………………………………………………….. 4 II. Theory ……………………………………………………………………………………………………………………… 6 1. A. B. C. D. 2. A. B.…