Cafe Nero Marketing Plan Assignment

[pic]vvv v Contents Introduction…………………………………………………………………………………Page 3 Overview……………………………………………………………………………………Page 4 Marketing Audit……………………………………………………………………………. Page 5 PEST Analysis………………………………………………………………………Page 5 Market Analysis…………………………………………………………………….. Page 8 Micro Environment ………………………………………… ………………………Page 10 Internal Analysis……………………………………………………………………. Page 12 SWOT Analysis.. …………… ………………………………………………………………Page 13 Assumptions……………………………………………………………………………. ….. Page 14 Marketing Objectives…………………………………………………………………. …Page 15…

Introduction to Marketing Revision Notes Assignment

Chapter 1: Marketing Principles and Society Definitions: Chartered Institute of Marketing (CIM): The management process of anticipating, identifying and satisfying customer requirements profitably (CIM, 2001) The American Marketing Association: The activity, set of institutions and processes for creating, communicating, delivering,…