Cafe Nero Marketing Plan Assignment

[pic]vvv v Contents Introduction…………………………………………………………………………………Page 3 Overview……………………………………………………………………………………Page 4 Marketing Audit……………………………………………………………………………. Page 5 PEST Analysis………………………………………………………………………Page 5 Market Analysis…………………………………………………………………….. Page 8 Micro Environment ………………………………………… ………………………Page 10 Internal Analysis……………………………………………………………………. Page 12 SWOT Analysis.. …………… ………………………………………………………………Page 13 Assumptions……………………………………………………………………………. ….. Page 14 Marketing Objectives…………………………………………………………………. …Page 15…