Bmw Marketing Assignment

[pic] Marketing perspectives for Bayerische Motoren Werke AG (Bavarian Motor Works) TABLE OF CONTENTS An overview of Bayerische Motoren Werke AG———————————-P. 4 BMW ??? Mission————————————————————————-P. 5 Automobile Market——————————————————————–P. 9 BMW ??? “The Ultimate Marketing Machine”———————————–P. 12 Customer-driven——————————————————————P. 12 Competitor-focused————————————————————–P. 3…