Marketing Mix Assignment

Marketing Mix Assignment Words: 1298

A proper advertising and targeting is making product more popular among age group 30 – 60 where the problem of sensitivity is more. Price: ” Unlived has kept its pricing keeping in mind its uniqueness and usefulness of product and kept RSI 75 in India so that it also become reasonable for even a average income family. Pricing is made keeping in mind Indian income structure, as sensitivity of tooth is not Just associates with certain class of people it affects majority of population due to today’s lifestyle. Thus price are kept in such a way that it earn handsome profit form new unique product and also be ahead from nearest competitor like Postponed. Place: ” Unlived has placed its product in a niche target market as toothpaste is benefited more to those who are suffering from sensitivity of teethes. “Thus age group between 30 and above has been more targeted as is been seen in TV commercials.

Promotion: ” Unlived promote its Colgate sensitive pro- relief toothpaste through TV commercials, Newspaper Advertisement, sponsorship of free dental checkup, Magazines, and Internet Banner. Marketing Mix of Telecoms : Ar??te’s Flagship business is telecommunication service. Its is Indian’s largest retail telecommunication service provider. The basic product is a SIMI card which provides seamless connectivity wherever you are. ” You can Talk, use Internet, mobile payment and various other VASS services. Competitors are DATA Dotcom, Avoidance, Aircrew, Idea. Airtime sells its product mainly through two medium one being company own stores or franchisees or distributors and second been large pool of retailers. Irritates prices are comparatively low as per worlds telecoms players but slightly higher then that of Indian counterpart like Data dotcom, Aircrew etc. But it commands premium because it has superior network and services , it has presence in pan India and a established brand with responsible customer service support. Its has different plan for tariffs and other special recharge to meet the need of each and every customer Airtime has presence in almost all the media where a product can be promoted. ” TV commercial, Newspaper, Sponsorship, etc.. ” A recent new Mantra ” Hard Eke friend Jaguar hot Hahn” became very popular among among Indian and went viral on internet also. Marketing Mix of Education : MINIMS: The first market mix element is Product. A product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a need or want..

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These product attributes can be manipulated depending on what the target market wants. Also, customers always look for new and improved things, which are why marketers should improve existing products, develop new ones, and discontinue old ones that are no longer needed or wanted by the customer. MBA (Part Time) MBA (Social Entrepreneurship). Management Program For Executives (MME) Post Graduate Diploma in Human Resources (PAGER). Weekend Family Managed Business Administration Program (FEM.). Diploma in Social Entrepreneurship.

Enterprise Training Program for Women (ET). The major elements of promotion mix include advertising, personal selling, sales promotion, direct marketing, and publicity. MINIMS has used all of these marketing communication mix elements. By an identified sponsor So far, MINIMS has advertised its products through many different ways and media. Through Newspapers and Radio we have seen different advertisements of its products. Also through posters, hoardings and canopies it is advertising its products.

Place: MINIMS Place Decisions with respect to place focus on making the product available n adequate quantities at places where customers are normally expected to go for them to satisfy their needs. MINIMS has used it in following ways All the Institutes are located at prominent locations well connected with all modes of transport . They are located at: – Iambi Chirrup, Hydrated Changer. Price : Price Pricing decisions are almost always made in consultation with marketing management. Price is the only marketing mix variable that can be altered quickly.

MINIMS being an educational institute which emphasize product quality, it tends to sell its products with price range from moderately-high to high-prices. Fee structure f MINIMS varies with all the courses. 32000 for PEG courses. 3. AL for MBA. Q Describe all External Environmental factors for Organized Retail industry in India. Indian retail industry is among largest in the world. From ancient times India was among the prominent in trading business right from clothes to spices. It has large number of individual business owners who handle small unit independently.

Organized retail has come in India as they were attracted with the high growth potential and new market and also India has a largest young earning population. There are many factors which affects Organized retails which are given below:- . Demographics of populations ” India is a largest democracy with 29 states and 11 union territories all have their own importance and cultural importance. ” An organized retail mostly operates into cities area and today in Indian cities say example Iambi you will find different types of people from different walks of life and from different religion. Hence there is different taste and choices for different people which an organized retail has to take care of. 2. Government Policies ” In India, retail industry is largely dominated by individual business owners entry to organized retail giants like t, Tests etc NAS made individual business owner insecure and has feared that they may lose their business.

This fear has indirectly given government pressure to make entry of Organized retail little difficult so that small business owner does not get affected. Recently parliament passed new law of 51% of FED in retail which didn’t go well with small traders and protest were held by them in order to pressurized government to make laws for Organized retail more strict. Problem related to supply for raw material. A organized retail chain has large format and require constant flow of material which may be finished or raw material, in India still transportation and other infrastructure are not developed to that extent that big organized retail stores may get full benefit. A organized retail store may have to invest in backbend infrastructure also like warehouse, make arrangement with farmer to get produce in right quantity and at right time. ” Today Indian’s position in infrastructure like road or rail is very poor, which may lead to loss of produce and time till they reach to stores. Investment ” As said any organized retail store will have to invest in backbend infrastructure so that they get their supplies at right time. ” Thus it requires lots of investment to be done which may take longer time for the retail store to get it recovered.

Economic factor:- Any successful business rather it is organized retail industry or something else it requires good quality customers. ” Though India has large number of young earning population but still there is huge income gap between rich and poor. Not all afford to go to malls and other organized retail store which sell branded stuffs. “Latest trends Nowadays there is lots of emphasis on having or owning latest fashion goods or stuffs may be its clothes or electronic or Jewelry or any other things, we today live in he time where fashion changes almost every week.

Thus a organized retail industry has to adapt themselves to such trends and provide best available to their customer otherwise they may not get desired result and customer may not give them more importance. Brand awareness A organized retail chain has to maintain its brand name as it has to make pan India presence. It has to make continuous efforts so that it customer don’t forget. Brand awareness requires not only money but also effective use of all media and also best customer services. So this were the factors which may affect Organized retail industry

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