Digital marketing Assignment

Digital marketing Assignment Words: 944

This document has been vomited after the completion of the stated project. Reviewed & Approved By: Signature Name Designation Date Asset. Proof. The work presented in this report has been possible due to the support & guidance of our Professor, Raja Sahara, Asset. Professor MOM Shipper. We would like to sincerely thank all the respondents who took their precious time & provided their valuable inputs for this project. Digital Marketing – Adore Broking Private Limited About “Adore Broking”: Adore Broking tryst with excellence in maintaining customer relation began from 1st May 2005, when Mr..

Bilabials Delia, Founder & Director and having a work experience of more than 25 years left his Job to start his own venture and laid the foundation of Adore Broking. Adore Broking offers services through mutual funds’ investments. Its philosophy revolves around two key aspects: capital protection and generation of positive absolute returns. It seeks to achieve this by constructing a well-defined tossed portfolio of repeated funds representing quality businesses enjoying sustainable competitive advantage. The three most important attributes to seek in any investment.

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Adore Broking is a member of the Bombay Stock Exchange the country: MASC.. Adore Businesses: Equity Trading Commodities Portfolio Management Services Mutual Funds Life Insurance PIP Depository Services Investment Advisory Digital Marketing: Digital Marketing is the use of digital channels to promote or market products and services to consumers and businesses. Digital Marketing can be through Non- internet channels like TV, Radio, SMS, etc. Or through Internet channels like Social Media, E-mails ads, Banner ads, etc.

Many organizations use a combination of traditional and digital marketing channels; however, digital marketing is becoming more popular with marketers as it allows them to track their Return on Investment ROI) more accurately compared to other traditional marketing channels. E-mail Marketing: Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

As part of our project we employed the use of “milliamp. Com”, as online marketing solution to manage contacts, send emails and track results. Search Engine Optimization (SEE): Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERE) including Google, Binge, Yahoo and other search engines. SEE helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. The higher a website naturally ranks inorganic results of a search, the greater the chance that that site will be visited by a user. SEE is typically a set of “white hat” best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results. Email Marketing Total number of 5 Email Marketing campaigns were processed in the given 1 month of time.

After campaigns on backbone the results improved too. And the latest results are as follows: Results The digital campaign started with 5 email marketing campaign with the target consumers as new earners. The email marketing campaign was followed by social media campaign. The results were tracked using Google analytics. The bounce rate higher as no impression through clicking were generated. The total number of session increased from 30 to around 200. The number of visitors from India were around 10 which were increased to 124. Almost increasing it by 120%.

Average time duration was around 1 minute. 60% of the users were of the age 18 to 24 and remaining were from 25 to 34 age group. 23% were male and 70% female. This was an extraordinary result that female were more prone to open such kind of site. They possess interests related to savings. SEE Analysis and Recommendations to improve website traffic Title The title of your page have a length of 13 characters. Most search engines will truncate titles to 70 characters. You can utilize all the 70 characters to accurately and concisely describe your offerings.

Description The meta-description tag is missing from your page. You should include this tag in order to provide a brief description of your page which can be used by search engines or directories. Most Common Keywords NBS – 45 times – 18. 29% amp – 5 times – 2. 03% read – 4 times – 1. 63% know – 4 times – 1. 63% policy – 4 times – 1. 63% If the density of a specific keyword is below 2% you must increase it and if the density is over 4% you must decrease it. It is also to be noted that most searched keywords elated to your industry/business are missing.

First of all, you must make sure that your page is using the title, meta-description and metalworkers tags. Second, you must adjust these tags content in order to include some of the primary keywords displayed above. HI, H2O headings Your page does not contain any HI or H2O headings. HI headings help indicate the important topics of your page to search engines. While less important than good meta-titles and descriptions, HI headings may still help define the topic of your page to search engines. H2O headings help describe the subtopics of your weapon to reach engines.

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