It is a swift and efficient means of making consumers aware of product innovations and keeping them informed of the range, nature and quality of the products available to them. Advertising is an important element in maintaining or increasing market share and vital to the introduction off new product or the improvement of an existing one. For example, a product campaign can now use data on website browsing behavior to identify the subset of consumers who are likely to respond to an ad. This large-scale collection of data has also heightened consumers’ concerns about their privacy.
As a result, governments around the world are considering new privacy regulations designed to restrict the collection and use of customer data by firms. Nowadays, advertising is a very big business. Very often, it is the major means of competing among firms. Furthermore, supporters of advertising claim that it brings specific benefits for consumers. Most consumers are looking to find products at a cheaper price. If you don’t know where to look, that means doing your research to see where to go. Watching television, reading billboards, listening to the radio or even walking inside stores to compare prices.
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However, when shopping online the one time you make a purchase, you forever get emails wanting you to try this or buy this. On an article read they had something called CAN-SPAM Act. The CAN- SPAM Act establishes requirements for those who send unsolicited commercial email. The Act bans false or misleading header information and prohibits deceptive subject lines. It’s not just credit card data and social security numbers that consumers are worried about. There are forms of data marketers used regularly to segment and target consumer audiences. This is considered “very sensitive,” including action data.
Laws protecting consumers vary in the remedies they provide to consumers for violations. Many federal laws merely provide for public agencies to enforce consumer regulations by investigating and resolving consumer complaints. For example, in the case Of a false advertisement, a common remedy is the FTC who ordered removal of the offensive advertisements from the media In the next article they were talking about the competitive advertising market in Brazil. The Brazilian market has increase 31 % from 2010 to 2013. Their laws are a lot stricter when it comes to advertising.
Basically, the advertisement industry in Brazil is regulated by: The Consumer Defense Code (Coding De Defers do Consuming, known as CDC) Specific Laws SONAR (Consoles National De Transcontinental Publicity)” did not realize until reading this article that countries overseas have the same issue with advertising regulations, however, they’re cracking down on their laws a lot tighter than the US. The goal of consumer protection laws is to place consumers, who are average citizens engaging in business deals such as buying goods or borrowing money, on an even par with companies or tizzies who regularly engage in business.