Ch 9 Study Guide 1. The three elements needed for success in the nomination game. a. b. c. 2. Draw a diagram depicting the pyramid structure of the typical state party caucus. 3. What reforms did McGovern-Frazer Commission bring to the Democratic Party? 4. List five criticisms of the primary and caucus system. a. b. c. d. e. 5. What are the primary functions of the national party conventions? 6. What are the two factors that determine media coverage of a campaign? a. b. 7.
Using a rating system of strong, medium, and weak, rate campaign advertisement and campaign news coverage in terms of their attention to candidate image, issues, and the campaign itself. Campaign Advertisements Image Issues Campaign Campaign News Coverage 8. List nine things candidates must do to effectively organize their campaign? a. b. c. d. e. f. g. h. i. 9. What are the main features of the Federal Election Campaign Act of 1974? a. b. c. d. e. 10. Present an argument that political action committees are essential to a successful campaign. 1. What are the three effects campaigns can have on voters? a. b. c. 12. What three factors tend to weaken campaigns impact on voters? a. b. c. 13. What is meant by the “permanent campaign”? 14. How might campaigns affect the scope of government? Key Terms: Nomination Campaign Strategy National Party Convention Caucus Presidential Primaries McGovern-Fraser Commission Superdelegates Frontloading Party Platforms Direct mail Federal Election Campaign Act Federal Election Commission (FEC) Soft Money Political Action Committees Selective Perception
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