Samsung Electronics Co., Ltd. Assignment

Samsung Electronics Co., Ltd. Assignment Words: 1051

SAMSUNG ELECTRONICS CO. , LTD. Company Overview Samsung Electronics Co. , Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63. 4 billion and net income of US$8. 5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business, and Digital Appliance Business.

Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www. samsung. com Vision and Mission Samsung’s vision is to become a leader of the digital convergence revolution. To achieve this goal, the company has transformed its operations, putting digital technology at the core. The underlying strategy for this vision is the company’s mission to be a Digital-?

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Company. Digital: Samsung is committed to being a market-driven solutions provider and leader in the digital convergence marketplace. ?: The company’s entire supply chain, from sales, marketing and communications to research, manufacturing and distribution, is conducted electronically through an elaborate Internet-based network. This “speed and simplicity” model has increased productivity and ensured that services and products are customer-oriented.

Company: Core competencies in semiconductor, mobile communications and consumer electronics technologies enable Samsung Electronics to create digital solutions for the home, mobile user and office that enable seamless communications, facilitate business transactions, provide access to the Internet and offer digital entertainment. Samsung Businesses and Leading Products Samsung Electronics’ leading products range from memory chips to digital TVs and from LCD panels to mobile phones. The company’s involvement and leadership in a wide variety of IT products make it uniquely positioned to develop innovative and superior digital products.

The Digital Media Business is a leader in many areas of the global consumer electronics industry such as digital TVs, color monitors, next-generation DVD players, home theatre systems, notebook PCs, printers and portable entertainment devices. As testament to its industry leadership, Samsung has achieved No. 1 global market share in televisions and monitors, and has established world-class technologies that have led to many innovative, award-winning products such as the world’s first Blu-ray disc player, the ultra mobile pc and the world’s smallest colour laser printer.

The Semiconductor Business is the world’s largest producer of DRAMs, SRAMs, and flash memory. Most notably, Samsung has been the market leader in DRAMs since 1992 and NAND flash memory since 2002. Samsung has maintained its leadership in the memory market through technology innovation and timely investment in infrastructure and R&D. The Semiconductor Business is also a pioneer in System LSI technology and a variety of core semiconductor components for mobile and digital consumer applications. The LCD Business has proven its leadership through continuous technology advancements.

It was the first to develop a 40-inch LCD panel in 2001, 46-inch panel in 2002, 57-inch panel in 2003, 82-inch panel in 2005, and 70-inch panel in 2006, the largest size for commercialization. With 20. 5% of market share in 2006, the LCD business remains the largest producer of large-screen LCD panels for 5 consecutive years, based on sales. The Telecommunication Network Business is the leading provider of mobile phones and telecommunication systems. It was ranked as the world’s third-largest manufacturer of mobile phones with a market share of 11. 6% in 2006, rising from sixth place in 2000 with a market share of 5. %. Samsung continues to strengthen its global position, developing and supporting a wide array of industry-leading mobile standards such as mobile WiMAX, HSPA and various mobile broadcasting technologies. The Digital Appliance Business maintains a significant presence in the home appliance marketplace as a major player in side-by-side refrigerators, air conditioners, microwaves and other products for the home. At a Glance: Samsung Electronics’ No 1 Products ProductDRAMsSRAMs FLASH MemoryTFT-LCDsDDIMonitorsTVs Global M/S28. 7%33. 3%30. 7%20. 5%19. 1%15. 2 %10. 6% Overall Performance

In fiscal 2006 Samsung Electronics’ parent company sales reached US$63. 4 billion with net income of US$8. 5 billion. Samsung attributes its strong financial performance to improved product competitiveness, a diversified revenue structure, its rapidly increasing brand value, enhanced productivity and a strong emphasis on value-added products. YearTotal Sales (Parents)Net Profit 2001KRW 32. 37 tril. (US$ 24. 4 bil. )KRW 2. 95 tril. (US$ 2. 2 bil. ) 2002KRW 40. 51 tril. (US$ 33. 2 bil. )KRW 7. 05 tril. (US$ 5. 9 bil. ) 2003KRW 43. 58 tril. (US$ 36. 4 bil. )KRW 5. 96 tril. (US$ 5. 0 bil. ) 2004KRW 57. 63 tril. (US$ 55. 2 bil. ) KRW 10. 9 tril. (US$ 10. 3 bil. ) 2005KRW 57. 46 tril. (US$ 56. 7 bil. )KRW 7. 64 tril. (US$ 7. 5 bil. ) 2006KRW 58. 97 tril. (US$ 63. 4 bil. )KRW 7. 93 tril. (US$ 8. 5 bil. ) The company’s strong performance, both in terms of financial results and product design, has been recognized by various industry awards and rankings. In July 2007, Samsung was ranked 46th among the companies listed on the Fortune Global 500. In 2007, Interbrand placed Samsung Electronics 21st in its annual ranking of global brands based on brand equity. Samsung’s focus on design excellence has also been applauded. The company received 26 iF Design Awards in 2007.

Among corporations, Samsung Electronics is the leading recipient of International Design Excellence Awards (IDEA) for the last five years with a total of 15 awards. In August 2007, the European Imaging and Sound Association (EISA) recognized three Samsung products for excellence in design and product concept. Samsung and Sports Sponsorship Samsung Electronics supports a broad range of international sporting events including the Olympic Games. This global commitment keeps the company close to different cultures around the world, helping people everywhere to better understand Samsung’s values and corporate philosophy.

Samsung’s Olympic involvement began in 1988, when it became a national sponsor for the Seoul Olympic Games. The company then signed as a Worldwide Olympic Partner in the wireless communications equipment category in 1997 and became a proud Presenting Partner for the Olympic Torch Relay for the Athens 2004 Olympic Games, the first-ever global Olympic Torch Relay. Samsung contributed to the Olympic Movement as The Olympic Partner (TOP) for the Torino 2006 Olympic Winter Games and is proud to continue its contribution in the Beijing 2008 Olympic Games.

In 2007, Samsung announced its sponsorship plan for the Olympic Games and the Olympic Movement for the next eight years, through the Vancouver 2010 Olympic Winter Games, the London 2012 Olympic Games, the 2014 Olympic Winter Games, and the 2016 Olympic Games. Samsung also supports the Chelsea Football Club, Asian Games, and Samsung Super League, the world’s most prestigious equestrian event. The company has sponsored numerous running events, including the Samsung Running Festival in cities such as Prague, Moscow, Budapest, Sofia, and Beijing.

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