# Case Study Blake Electronics Assignment

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Should Steve contract any of the marketing companies that will assess the favor ability of Introducing the products to the market? If he will contract any of the two companies, which one would he choose (Mayor I&K)? Should the new products be even Introduced to the market? 2) Developing a Model: MAIN’S proposal directly gives Steve the conditional probabilities he needs – probability of a successful venture given a favorable survey. Although the Information from Is different, we can easily use Bases’ theorem to on I&K Information to compute the bevies probabilities.

As such, does not need any additional information from ASK. 3) Acquiring Input Data: Probabilities: Cost of introducing the products: \$500,000 If successful the product line, increased sales would be \$2,000,000 Cost of contracting MAC \$100,000 Cost of contracting I&K: \$300,000 4) Developing a Solution: If Steve decides not to contract the marketing companies for survey, the decision is to introduce the product with an MOVE of Successful unsuccessful (0. 6) e \$500,000) If he chooses MAIM for the survey, the best choice is to introduce the product irrespective of whether the survey results are favorable or unfavorable.