Words: 1220
Evidence (Page no) Be able to compile marketing audits 1. 1 Review changing perspectives in marketing planning 1. 2 Evaluate an organization’s capability for planning its future marketing activity 2 1. 3 Examine techniques for organizational auditing and for analyzing external factors that affect marketing planning 3 1. 4 Carry out organizational auditing and analysis of external factors that affect marketing planning in a given situation 3 ALL Understand the main barriers to marketing planning 2. 1 Assess the main barriers to marketing planning 4 2. 2
Examine how organizations may overcome barriers to marketing planning 4 Learner declaration I certify that the work submitted for this assignment is my own and research sources are fully acknowledged. In addition to the above PASS criteria, this assignment gives you the opportunity to submit evidence in order to achieve the following MERIT and DISTINCTION grades Grade Descriptor Indicative characteristic’s Conceptualization MI Identify and apply strategies to find appropriate solutions MM Select / design and apply appropriate methods / techniques Appropriate learning methods/techniques have been applied.
Identify and explain in brief the strategies based on appropriate techniques / methods in the task 1, task 2 and task 3 MM Present and communicate appropriate findings Communication is appropriate for familiar and unfamiliar audiences and appropriate media have been used. Identify and explain in brief the strategies based on appropriate techniques / methods in the task 1, task 2 and task 3 Del Use critical reflection to evaluate own work and Justify valid conclusions Conclusions have been arrived at through synthesis of ideas and have been Justified. Realistic improvements have been proposed against defined characteristics for success.
Critically evaluate the possibilities of organizational failure / loss, and explain how the failure could have been avoided, by adopting appropriate marketing plan in the task 4, task 5 and task 6 DO Take responsibility for managing and organizing activities Activities have been managed. Critically evaluate the possibilities of organizational failure / loss, and explain how the failure could have been avoided, by adopting appropriate marketing plan in the task 4, task 5 and task 6 DO Demonstrate convergent [lateral / creative thinking Critical evaluation of organizational failure/loss has been done and tangible solutions eave been given.
Critically evaluate the possibilities of organizational failure / loss, and explain how the failure could have been avoided, by adopting appropriate marketing plan in the task 4, task 5 and task 6 Please note that for unit assignments assessors should use these or other exemplar indicative characteristics for the individual grade descriptors from Annex C of the HON. specification or any other relevant indicative characteristics for the particular assignment. The indicative characteristic should then be conceptualized.
Only one indicative characteristic per read descriptor, MM, MM, MM, Del, DO, DO is required. Unit number and title marketing planning, including the ethical challenges in the process. Qualification Pearson BITE Level 4 HAND Diploma in Business Start date Deadline/hand-in Assessor Dry. Mandarin Bose Marketing Planning Purpose of this assignment Marketing planning is a strategic function in the organization and the same becomes more prominent at the time of new business venturing and expansion.
The assignment intends to give real life experience based on given scenario about conducting marketing audit and about overcoming barriers in case of implementation of such initiatives. Scenario BBC Group has started a fast food chain of restaurants in AAU covering all the emirates and doing well for last five years. However, it has planned for expansion by increasing number of its restaurant outlets in the country.
The Dublin based group, has hired you on a temporary one year contract as a marketing planner and a lot of responsibilities have been bestowed upon you in terms of preparing of a complete marketing plan for its steady growth and uninterrupted sustenance in the highly competitive marketing environment in the country. As a marketing planner, you are expansible for creating a strategy, which must show to the market that it is doing something different and unique in terms of value creation for the customers.
As a part of designing the business operations and to effectively cope with the new challenges faced in terms of marketing, the management of the group feels that it is imperative to look into their existing marketing plan. You are supposed to highlight a carefully designed marketing audit outputs, where the marketing strategies adopted by the competitors in I-JAKE market, the capabilities and limitations of BBC group, the capabilities and threats in the existing market must be incorporated.
In the process in implementing such plan must be identified and analyses. Further, the report should also be suggestive about the plans; you have thought to overcome such barriers. To this end, you are required to prepare a report. Preparation of a comprehensive report (word limit : Minimum 2000-Maximum 3000) Softy of the report should be submitted through turn-it-in and hard copy of the same to be handed over to the lecturer on the due date.
Produce a report that can be used to explore the following: Task 1 : Analyses and highlight the changing perspectives of marketing, the restaurant should take care for expansion and growth through structured observations. (This tasks provides the evidence of Assessment criteria Pl . 1 ,MM) Task 2: Highlight the detailed findings on organizational capability auditing in terms of its expansion plan through thorough context analysis (This tasks provides the evidence of assessment criteria of Pl . ,MM) Task 3: Examine techniques for organizational auditing and for analyzing external factors that might affect marketing planning in terms of its growth Lana and Carry out the SOOT analysis and PESTLE analysis that can effect marketing planning for the group (This tasks provides the evidence of Assessment criteria Pl . 3 and Assessment criteria Pl . 4, MM) Task 4: Evaluate the barriers the group may face in its expansion plan. (This tasks provides the evidence Assessment Criteria of P. 2. , MM) and prepare the strategy to overcome the barriers to enable steady expansion of the organization (This tasks provides the evidence of Assessment Criteria of P. 2. 2,MM ) Task 5: Identify and explain in brief the strategies based on appropriate techniques / ethos in the task 1, task 2 and task 3(This task provides the evidence of Assess criteria of Amanda MM) Task 6: Critically evaluate the possibilities of organizational failure / loss, and explain how the failure could have been avoided, by adopting appropriate marketing plan in the task 4, task 5 and task 6(DO, DO and DB).
Following guidelines should be taken care of preparing the above report: In case of any source is used, Harvard Referencing Style (HRS) and in-text citation must be shown. The report should have a cover page, a table of content, list of figures and graphs with page numbers etc. Sources of information (list books, websites, etc. Useful for this assignment): 1) Harvard Business Review 2) California Management Review 3) USSR.
COM Summary of evidence required by student Evidence presented Task 1 Report on analyzing and highlighting the changing perspectives of marketing, the restaurant should take care for expansion and growth through structured observations Task 2 Report on highlighting the detailed findings on organizational capability auditing in terms of its expansion plan through thorough context analysis Task 3 Report on examining techniques for organizational auditing and for analyzing external factors that might affect marketing planning in terms of its growth plan and Carry out the SOOT analysis and PESTLE analysis that can effect marketing planning for the group.