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Evaluate the marketplace and wider marketing environment as a means to identifying strategic implications for an organization. Appraise and review how marketing planning co-ordinates Integrated marketing solutions to practical business situations. Critically evaluate and apply a range of strategic marketing tools to create customer oriented solutions and to satisfy corporate and marketing based objectives The Assignment Brief using ‘Samsung’ as an organization In question, critically analyses various approach/ approaches to the marketing of a product or service from their portfolio.
From this critical analysis, suggest a range of strategic recommendations. These should be designed to enable the organization to achieve their marketing objectives. They should be practical and ready to implement. The requirements of this assignment brief. The word count does not include bibliography and appendices. Your report should include following: Section 1 – Introduction (15%) This section should provide Overview of organization and the product/service identification of the critical factors in the marketing environment/marketplace Section 2 – Review & Findings (30%)
A detailed critical analysis of various marketing mix elements used by the organization of your choice in developing and implementing their marketing effort Section 3 – Analysis (30%) Evaluation and synthesis of the marketing approach/approaches using relevant theoretical applications & frameworks to developing an appropriate argument Section 4 – Recommendations (20%) Keeping above review and analysis clearly outline 2/3 strategic recommendations, from implication perspective, that could emphasis future growth for your selected organization Section 5 – Presentation (5%)
Your assignment should be well structured into sections and paragraphs, with clear use of section headings and subheadings. A report format should be followed, with new sections beginning on a new page. There should be a contents page, and pages should be clearly numbered. – Your assignment should be well written, and presented to a professional standard. – All citations within the text of your report and all references listed in your bibliography must be formatted in correct Harvard Referencing style Plus I – FAIL I Below FAIL I I Introduction I the company based on highly reliable research.
I This section is concise and relevant. It evidences a good understanding of the company based on useful and relevant research. I This section is concise and mostly relevant. It evidences a reasonable understanding of the company based on adequate research using mostly reliable sources. I This section is only partially relevant. It evidences a limited understanding of the company based on research using only some reliable sources. I This section is mainly irrelevant. It evidences an inadequate understanding of the company based on limited and/or unreliable research.
I Little evidence of understanding or use of relevant and reliable sources. Contains serious flaws and errors. I I Review & Findings Discussion is highly relevant and strongly analytical. Review of key facts evidences an intelligent understanding and excellent application of theory. I Discussion is relevant and mostly analytical. Review of key facts evidences a good understanding and good application of theory. I Discussion is relevant but lacks critical analysis. Review of key facts evidences an adequate understanding and adequate application of theory. I Discussion is descriptive and not always relevant.
Review of key facts evidences a basic understanding with limited application of theory. I Discussion lacks relevance and/or is only descriptive. Review of key facts evidences a lack of understanding or is omitted, with very poor application of theory. I No evidence of an understanding of relevant concepts and theories. Contains serious flaws, errors and omissions. I I Analysis Discussion of theory is strongly analytical. Theoretical concepts of marketing are intelligently applied and excellently supported by highly effective company-specific research. I Discussion of theory is mostly analytical.
Theoretical concepts of marketing are clearly applied and supported by relevant company-specific research. I Discussion of theory is adequate but lacks critical analysis. Theoretical concepts of marketing are applied and supported by company-specific research, but with weaknesses evident. I Discussion of theory is mainly descriptive. Theoretical concepts of marketing are applied in a basic manner and supported by basic company-specific research. I Discussion of theory is inadequate. Theoretical concepts of marketing are not applied and supporting company-specific research is very poor or omitted.
I No evidence of an understanding of relevant marketing concepts and theories. Contains serious flaws, errors and omissions. I Recommendations Idea evidences insight and creative thinking, and is very well Justified. I Idea evidences a useful level of insight, and is well Justified. I Idea evidences some insight, and is adequately Justified. I Idea is relevant but lacks evidence of insight, and is not fully Justified. I Idea lacks relevance and evidence of insight, and is not adequately Justified. I No evidence of referencing Presentation and writing is of a professional standard.