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Organization, storage, and retrieval of large bodies of uniform or structured data Common database applications Introduction to relational databases, object-oriented databases, and distributed databases Entity-Relationship modeling Normalization up to 3rd Normal Form Relation database design concepts Database creation, manipulation and maintenance Data mining and data warehousing C C 6 6 2 2 4 0 0 Assessment Type of Assessment (Weighting) Continuous Assessment (50%) Examination (50%) Group Assignment (20%) Test (20%) Written Examination (50%) Description Individual Assignment (10%)
Pre-requisite(s) Nil Required and Recommended Reading Textbook: 1 . Kefir, M. , Bernstein, A. And Lewis, P. M. , 2005, Database Systems: An Application Oriented Approach, Complete Version, 2nd deed. , Addison-Wesley. References: 1 . Ammonia, M. V. , 2008, Database Design, Application Development, and Administration, 4th deed. , New York, NY: McGraw Hill. 2. Coroner, C. , Morris, S. And Rob, P. , 2009, Database Systems: Design, Implementation and Management, 9th deed. , Florence, KY: Coinage Learning. 3. Shells, G. B. Et al, 2007, Microsoft Office Access 2007: Comprehensive Concepts and
Techniques, 1st deed. , Florence, KY: Coinage Learning. 19. 08. 2013 Programmer 2013-14 Course Document Course Title: Computer Systems and Networking Course Code: Course Objectives This course introduces computer organization, the operation principles of various components of a computer, also basic concepts of computer networking. It covers common networking terminology, different network models, different kinds of networking media and modern network technologies. Intended Learning Outcomes of the Course On completion of the course, students should be able to: LILLO . LILA. LILA. LILA.
LILA. Describe the characteristics, tensions, and purpose to the key components to a computer; perform simple numerical system conversion used in computer systems; discuss the key issues of networking models used in business environment; perform information search in Internet; describe common network technologies used in the market. C C 6 626100 Syllabus 1. 2. 3. 4. 5. 6. 7. 8. 9. Basic computer organization and architecture Data representation Background and history of networking Basic concepts and terminology: devices, protocols, topology, bandwidth, PAN, LANA, WAN ISO/OSI and
TCP/IP reference model Networking media: copper, optical and wireless Brief history of the Internet, browsers Internet services, tools and technologies Contemporary technology – Cloud computing and mobile computing Assessment Type of Assessment (Weighting) Lab worksheets (10%) Continuous Assessment (50%) Examination (50%) Group Assignment (20%) Test (20%) Written Examination (50%) Description Pre-requisite(s) Nil Required and Recommended Reading Textbook: 1 . Shells, G. , Cushman, T. , and Overeat, M. , 2008, Discovering Computer 2009: A Gateway to Information, Complete, Cambridge, MA: Course Technology.
References: 1 . Stallings, W. , 2005, Computer Organization & Architecture Designing for Performance, 7th deed. , Upper Saddle Rivers, NJ: Prentice Hall. 2. Attendant, A. And Whitehall, D. , 2010, Computer Networks, 5th deed. , Upper Saddle Rivers, NJ: Prentice Hall. 19. 08. 2013 Programmer 2013-14 Course Document Course Title: Business Information Systems course code: C C 66262 O Aims and Objective (OPTIONAL) The course aims to provide students with an understanding of the roles played by information systems in organizations.
Intended Learning Outcomes of the Course On completion of the course, students should be able to: LILLO . Analyses the impact of information systems and technologies on organizational design and business processes; LILA. Discuss the role of information systems in supporting business strategies; LILA. Evaluate the business values of IS; LILA. Explain what knowledge management is about in organizations and how information systems Syllabus 1 .
Information systems in global business Strategic business objectives of IS Dimensions of IS in global business Global E-Business: How businesses use information systems Types of business information systems Enterprise systems and e-business Major IS functions in business Information yester, organizations, and strategy Features of organizations How IS impacts organizations and businesses Using IS to achieve competitive advantage E-commerce Digital markets and digital goods Types of e-commerce E-commerce payment systems Digital Marketing 3. 4. 5. 6. 7.
Managing knowledge Dimensions of knowledge Knowledge management systems Enhancing decision making How IS enhance decision making Systems for decision support Executive support systems Ethical and social issues in information systems project Ethical and social issues related to IS Moral dimensions of IS Assessment Type of Assessment (Weighting) Description Individual Assignment (10%) Continuous Assessment (50%) Group Assignment (20%) Written Test (20%) Examination (50%) Pre-requisite(s) Nil Required and Recommended Reading Textbook: 1. Lauded, K. And Lauded J. , 2009, Management Information Systems, 1 lath deed. Upper Saddle River, NJ: Prentice-Hall. Reference: 1. Stair, R. And Reynolds, G. , 2010, Principles of Information Systems, 9th deed. , Florence, KY: Coinage Learning. Written Examination (50%) Programmer 2013-14 Course Document Course Title: Marketing Fundamentals Course Code: Course Objectives This course aims to provide students with an understanding of the key concepts in marketing and the steps involved in the marketing process. Some basic marketing tools are introduced to equip students with skills to understand the marketing mix, customer decisions and the rapid changing marketing environment.
This course also presents a framework for students to capture the essence of basic marketing idea and knowledge. Intended Learning Outcomes of the Course On completion of the course, students should be able to: LILLO . Describe the role of marketing in business and explain the development of racketing and its implications for the organization; LILA. Identify the basic steps in the marketing planning process; LILA. Explain the different bases for effective market segmentation and their implications for product/service (re)positioning; LILA. Identify the individual elements and tools of the marketing mix; LILA. Assess current marketing activities of organizations; and LILA. Evaluate the importance of customers and their behavior relating to marketing decision. Syllabus 1 . The Marketing Culture the evolving orientation of organizations and the development of the marketing incept, its distinction trot sales and product orientated organizations a basic overview of the marketing planning steps and introduction to the Anions matrix and segmentation concepts 2.
The Marketing Tools the nature of products and services, characteristics and life cycles new product development and Product Life Cycle (PL) modification as a way of expanding or extending the offering pricing methods and strategy the communication process and the elements of the promotional mix which includes advertising, sales promotions, personal selling, public relations and direct racketing c c 6639000 3.
Combining the Marketing Mix the practical application of the marketing mix at different stages of the Product Life Cycle (PL) to meet the needs of different target segments including industrial, fast moving consumer goods (FMC), services, small to medium sized enterprises (Seems) and not for profit markets basic assessment of the differing adaptations of the mix for goods and services 4.
Customer Care the importance of customers, their decision processes and the implications for monitoring and maintaining levels of customer care and service quality practical approaches to improving the standard of customer care including service quality customer satisfaction and retention Assessment Type of Assessment (Weighting) Continuous Assessment (40%) Examination (60%) Pre-requisite(s) Nil Required and Recommended Reading Required Textbook: 1 . Kettle, P. ND Armstrong, G. (2009), Principles of Marketing, 13th edition, Pearson Education. Description Individual Assignment (20%) Weekly Class Exercises (20%) Written Examination (60%) Recommended References: 1 . 2. 3. 4. Broadcasting, F. & Appetite, S. (2006), Principles of Marketing, 4th edition, Prentice Hall. William D. Perpetual, Jar. , E. Jerome McCarthy and Joseph P. Cannon (2008), Basic Marketing, 17th edition, McGraw Hill. Charles W. Lamb, Joseph F.