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Reporter Ian Managua goes on to say that despite all that has happened, the N. F. L’s television ratings have exceeded last year’s. Corporate culture is influenced by leaders. Effective leaders can have a significant impact on a culture. In response to the video tape that shows Baltimore Ravens player Ray Rice knock his fiance??e unconscious in an elevator and then drag her out in the hallway, the league states they had no knowledge of the whole incident. If this was not displayed by every news station and internet to the public, would there have been a response at all?
With all of the claims acing other players with abuse related incidents, it makes one think that the behavior has been allowed and is part of their culture. What are the core values of the league? Do the leaders “walk the walk”? These are questions that many are asking. The article describes the commissioner as a leader ‘ With the broadest powers of any leader in sports”. With that being said, many feel that the poor handling of the Rice case warrants the resignation of the commissioner. Meanwhile, millions of fans continue to watch the games and buy merchandise weekly. This elevates the corporation into a position of uncial sustainability.
Therefore, when Ray Rice beats his wife or Adrian Peterson whips his kid, their economic power will outlast the negative impact. Managua says that the league is not only cap able of weathering the storm, but sail through it with greater prosperity.