Executive summary Quick response of Zara leads it to be successful in the fashion clothing industry. Zara adopts an international strategy for its operation. With vertical integration, it benefits Zara in cost aspect, however, it involves some risks. Due to…
Marketing
Rebuilding Brand Strategy Assignment
Rebuilding the Brand Strategy of L’Oreal for Men in Mainland China Chao Li Dissertation 17 October, 2008 Declaration Student Agreement: I understand that the Oxford Brookes University has the non-exclusive right to electronically store, copy or translate my thesis/dissertation, in…
Basic Info About Tesco Malaysia Assignment
Tesco Stores (Malaysia) Background/ History Tesco Stores (Malaysia) Sdn Bhd was incepted on 29 Nov 2001, as a strategic alliance with local conglomerate, Sime Darby Berhad of which the latter holds 30% of total shares. Malaysia was selected as the…
Research Proposal. Affecting Customers Loyalty Assignment
In today’s competitive markets services and service companies within the same industry are becoming increasingly similar. Differentiation through the delivery channel (i. e. delivery of services against payment) is difficult. A growing number of service companies have embarked on a…
Cult Branding Assignment
What is Cult? The Oxford English Dictionary defines cult as “something fashionable or popular among a particular group of people”. But when we are talking in reference to Brands it is much more. It means fascination towards these brands not…
Analysis of Exact! Stores Assignment
Introduction This case analyses the market strategy behind the introduction of Exact! Universal Apparel. In the past, the Foschini Group owned a chain store called Pages. Pages had been a successful chain in the past, but it targeted a different…
Product Life Cycle Assignment
It has been well established that the Product Life Cycle (PLC) concept has a significant impact upon business strategy and corporate performance. Since the term was first used by Levitt (1965 ) in a Harvard Business Review article “Exploit the…