Marketing

These shape the character f the opportunities and threats facing a company and yet are largely uncontrollable. 2. Explain the difference between the macro and micro marketing environments. The micro-environment consists of the actors In the firm’s Immediate environment that…

This was easily achieved as we had intended to decrease the price of our product from $30 to $20. Strategies that were to be implemented as stated in the marketing plan included our key promotional strategy, which was to promote…

Have public opinion. E. G. Protestors Competitors Any alternative provided of offer. Coca cola and Pepsi -Anyone attempting to get that one dollar out of a customer. -Can be close and have immediate impact on customer or may be anyone…

This attestation comes in many different ways. First, there are the different ways of ordering which makes sure every customer can choose the option he or she likes best. Second, there is the “100% satisfaction” which makes sure that customers…

Demographic characteristics are often strongest variables predicting consumer behavior, such as: age; gender; family; size; family life cycle; income; occupation; education; religion; race; and nationality. 1. Population Trends and Development a. Population Growth Rate: Population growth rate Is Increasing per…

Many choose it when all others are book out or are very expensive to bear. Thus, the biggest challenge Tiger Airways facing today is the loosing customer base. This research will focus on why Tiger is loosing customers. Of the…

Market Segmentation: Aggregating prospective buyers into groups that have common needs and will respond similarly too marketing action. Aggregating prospective buyers Into groups that have common needs using different marketing mixes to help gain competitive advantage with a specific segment.…