What Are Social Influence Marketing and Social Influencers How Is Social Influence Marketing Used by Marketers to Develop Their Businesses What Are the Benefits of It When Compared with More Traditional Marketing Assignment

1. 0 Introduction According to Proctor (2000), there is an increasing number of on-line purchases made everyday as social media consumption hits the mainstream. Consumers are sharing more of themselves, discussing new products they bought and influencing each other on-line.…