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In this article I will briefly state and describe at least three changes In advertising, distribution, and ethics that this article reflects compared to pre-Lenten advertising, discuss my impression of the strengths and weaknesses of the concepts that were presented; using at least three examples from my experiences that support my perspective, and finally I will briefly state my forecast of future Internet marketing possibilities. Interactive Marketing The article describes the ‘shifting advertising landscape’ (Chase, 2010) that has taken place since the Inception of Social Media.
With the Increased use of technology on a grand scale, advertising has become far less reliant on costly print, television and radio ads. Advertising has taken on a much more easily accessible and far more cost effective nature. Gone are the days of reliance on traditional media for advertising. The computer, wireless telephone and even touch screen MPH players have become the billboard of today. Change is Good Change Is not always a welcome thing, especially In business. The trend toward Interactive marketing Is anything but an unwelcome surprise.
Three of the changes in advertising that can be attributed to Internet marketing are decreased costs, interactivity and the use of Social Media to catapult your product into popularity by DOD old word of mouth. The only drawback to this large scale marketing opportunity is that some of the Social Media sites use less than ethical measures to extrapolate your shopping patterns, your personal details and use that information to target your The change that has had the greatest impact on marketing is the decreased cost of getting your information to the masses.
The ability to reach a larger amount of the people who fit your demographic with a minimal impact on your budget is undoubtedly the biggest benefit of Internet marketing. The price tag. Social Media sites have the potential to reach millions of people for free. Unlike print ads or radio and television ads, the information on the Internet remains there indefinitely. Interactivity The second change in present day marketing compared to Pre-Lenten advertising is the ability to receive instant feedback on your product or service.
Interactivity comes in the form of the ‘like’ button, instantly allowing for a welcome boost in the approval rating of your product. Alternately if the comments posted are negative, hey can be effective in future decisions about product development. The ‘share’ button allows for one user to post to another user’s page or timeline’, which creates a following for your product. Speaking of follow there is also a follow button to allow users to stay abreast of any changes in products, promotions, or other activity listed on your Faceable page.
Lest we forget the comment box, a simple text box for unrestricted comments by your visitors, allowing for satisfaction kudos or disapproval with an instant explanation. Word of Mouth The word of mouth process in Social Media marketing is simple, you either ‘like’ a product or ‘share’ it on one of your friends’ pages, or you Tweet about it and the next thing you know, it takes on a life of its own.
When a product spreads fast among users of a particular site or across several sites, it is referred to as having gone Viral’. An article on Outstretch. Com by Mum Seismologic states that there are “Eight Ways to Go Viral”, with number 7 being Social Virility or the use of existing social networks to spread the word about your product and number 8- Pure Word of Mouth Virility, or people spreading the word about your product or service Just because they liked it (Seismologic, 2011).
Strengths and Weaknesses In considering the strengths and weaknesses of the concepts that have been proposed in definitely a strength of Internet or Social Media marketing in that it allows for the small business to advertise on the same scale as a multimillion dollar corporation. Another strength of using Internet marketing is the immediate feedback and level of available interactivity. Although this can also be seen as a weakness for the small company.
While large corporations can afford to take a hit if their product does not fare well on the Social Media campaign trail, with profits from other product lines softening the blow, small business cannot boast the same fail-safe. A run of negative exposure could make or break a smaller company. Forecast for the Future Having given some thought to the future of Internet marketing, a possible scenario would be that the Social Media advertising experience would expand to include targeted ads in items you order on the superhighway supermarket that never closes.