Kirk Bausman American Intercontinental University Unit 3 Individual Project MKTG 205 ??? September 11, 2011 Abstract I n this paper I will give an overview of distribution channels. Channel Levels: Direct versus Indirect Distribution. Channel Organizations: Conventional, Vertical, Horizontal and Multichannel Marketing Systems. I will analyze my target market’s needs. Explain what I know about my target market and what they want from a channel of distribution. Introduction This is an Overview of Distribution Channels, and our target market’s needs in distribution channels.
Overview of Distribution Channels Direct channels to market are typically your sales force. Direct channels to market include any route to market that you control and finance directly. The direct channel is typically more capital intensive to establish and you typically achieve a far greater level of control over this channel than you do the indirect channel. In indirect distribution an intermediary is involved between the manufacturer and the buyer. That intermediary is responsible solely for the distribution of goods on the behalf of the company. Analyze Target Market’s Needs in Distribution Channels
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Our target market will need a security service that will fulfill their requirements that fit their needs. The market will be high profile property or persons. They will need the direct channel. By using the direct approach the clients will get catalogs, websites, talk directly to sales personal. When it comes to security you will want to see firsthand what kind of service you are getting. And with this kind of service and the clientele, a simple T. V. ad will not do. Determine Channel Members with Explanation The channel member that we will use will be direct: catalog, telephone, sales force, etc. n the world of security you do not want everyone to know how you do business. You only want those you service know how and when things get done. If everyone knew then there would be no point to have security. We will have a sales force go out and talk to clients, show them catalog, and follow up with phone calls. Discuss How Many Channel Members with Explanation We will be using only one channel member. The member we will use is selective distribution. The reason for this is so that I can chose who to let have my service. We do not want to provide security for a company that maybe doing illegal activities.
Channel Organization We will use a vertical marketing system; this provides a way to resolve the channel conflict that can occur in a conventional distribution channel where channel members are separate businesses seeking to maximize their own profits???even at the expense sometimes of the system as a whole. Conclusion As a whole it is up to use all as a company to push the service we provide. References Triple Canopy Secure Success www. triplecanopy. com/ Blackwater security www. blackwater. com www. ustraining. com/new/contact. asp Marketing: Kerin, Hartley, Rudelius