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Threats Marketing Objectives Marketing Strategies Target Markets Marketing Mix Implement and Control the Marketing Plan Action Plans Measurement and Control Summary Works Cited Introduction to Marketing Plan This marketing plan is looking at Sonny’s Plantation 3 (ASS). This powerful system is the cutting edge of gaming entertainment. The ASS has been out for a little under a decade, and in that time, it has proved to be a hardcore gamers’ dream to have one.
Sony got into the console gaming market in late 1994. The concept for the original Plantation was actually brought up in a Joint partnership with Sony and Nintendo in he late asses; however, when the time came to announce their new hardware, Nintendo re-read over their earlier contract and found the agreement to no longer be agreeable. As a result, Sony took all the research they had done and began work on the Sony Plantation.
The Plantation 3 or most known as ASS is the third video game console produced by Sony Computer entertainment and the descendant to the Plantation 2 as part to the Plantation series. The Plantation 3 competes with Microsoft OXBOW 360 and Nintendo WI as part of the seventh generation of video game consoles. A major feature that distinguishes the Plantation 3 from its runners is its unified online gaming service, the Plantation Network, which allows gamers to stream video, movies, music, and other online content to the ASS.
Other major features of the system include its vigorous multimedia capabilities, connectivity with the Plantation Portable, or SSP, and its use of a high definition disc format called Blue-ray Disc as its primary storage medium which was also the first Blue- ray player on the market. Sony officially unveiled the Plantation 3 to the public along with its original boomerang style controller on May, 16, 2005, during the EH 2005 conference. Although a functional version of the ASS was not there, they used comparable PC hardware and video footage based on the expected Plantation 3 requirements.
The Plantation 3 was first released on November 1 1, 2006 in Japan, November 17, 2006 in North America, March 16, 2007 in the United Kingdom and Ireland, and March 23, 2007 in Europe and Oceania. As you go further in this marketing plan, you will find out the different strategies and analysis of the marketing aspect of the Plantation 3 and how they implemented their ideas based on situational analysis, marketing mix, and planning of this system.
Kazoo Hiram: President and Chief Executive Officer Rooky Chablis: Vice Chairman Hiroshige Yahoos: Executive Deputy President Skies Kumara: Executive Vice President- Officer in charge of Intellectual Property Nicole Salesman: Executive Vice President- General Counsel Maseru Kate: Executive Vice President- Chief Financial Officer Dadaist Gaits: Executive Vice President- Chief Strategy Officer Shoji Memento: Executive Vice President- Officer in charge of Professional Solutions Business Autonomy Suzuki: Executive Vice President- Officer in charge of Semiconductor Business Kinsman
Suzuki: Executive Vice President- Officer in charge of PC business Board of Directors Kazoo Hiram Rooky Chablis Maseru Kate Howard Stringer Peter Bonfires Recur Washday Yukon Chinwag Mutatis Highway Thus-Yang Whish Roland A. Hernandez Kinematics Anorak Yorkshire Jaime Osama Nagoya Taking Immuring Sony Group had approximately 162,700 employees on its books during the 2011 fiscal year. These employees range from many different forms of work from top executives to careers in games, movies, music, or finance.
Product Sonny’s ASS has been available for 6 years now and they are still trying to revolutionize he system to meet the demands of its customers. The ASS currently has 116 console exclusive titles which means these games are only available for the ASS and cannot be bought for any other system. The ASS comes with Blue-ray capabilities and audio files as soon as you buy the system while you have to purchase modifications for the Oxbow and WI for them to work. Sonny’s Plantation 3 affects both technology and social aspects of the world.
In the technology department Sony is helping create new technology that will help create endless possibilities for gamers. It also affects us socially because the gaming console is helping connect people from all over the world. The online aspect of the console helps you meet new people and share things like movies, pictures, and games with people from across the world. Sonny’s Plantation has reached a milestone of 50 million units sold worldwide 6 years after its debut.
Sonny’s Plantation Network has also grown exponentially to up to 75 million registered online accounts. External Environment The age of gamers are as followed: 25% are under 18 years, 49% 18-49 years, 26% 50+ years. Sony originally sought to provide for the hardcore male gamers but this anemographic has grown to include movie goers, female gamers and newcomers in the gaming world. Competition Sony has two major competitors when it comes to game systems and they are Microsoft and Nintendo. Microsoft has a product called the Oxbow 36, while Nintendo has the WI.
Nintendo has centered its game play around motion capture technology by making all of their games centered on motion sense. The Oxbow is backwards compatible with its previous Oxbow games unlike the ASS which can turn some customers toward the Oxbow. Oxbow also has a lower price than their most comparable impetigo Sony, with the Oxbow costing $1 50 and lower and the Plantation offered at no lower than $200. Although Nineteen’s game play mechanics are significantly different it also is offered for the cheapest price causing customers to buy more of them.
SOOT Analysis It has a blue-ray player which gives better sound and graphics It has free wife It doesn’t use a points system for downloads so you know exactly how much you are buying something for Free online music streaming (video) It has BBC player It can run Linux SO so it can double up as a PC (not on the slim) You can get play TV on it o can connect your SSP to your ASS and remotely access your support such as photos, videos and music. Controllers charged by USB cable.
It has an internet browser Weaknesses music playback (for certain games) limited browser capability ASS Lots to media Games are not backwards compatible with previous Palpitations. Opportunities With Nintendo unable to meet demand for their WI, the Ass’s lower price could convince people waiting for Wig’s to buy available Uses instead. If they are able to get a higher customer turnout, they may be able to lower their prices to other game standards on software to increase ASS software sales.
With the recent movie format war being over between Blue-ray and HAD-DVD, Sony could get more movie companies onboard with Blue-ray to increase the Ass’s attractiveness to movie lovers. Threats People who were interested in Uses are quickly turning to the Oxbow 360 to meet their budget gaming needs. The economy is hurting the sales to gamers everywhere. Currently, Nintendo is feeling this in their handheld market, but this could quickly threaten the Ass’s sales. Both of Sonny’s main competitors are offering their consoles at cheaper prices.
Marketing Objectives Increase the demand in product by 35 percent, make the product more available for he customers, and having the promotion of the production all over the social media. Promote not only its gaming capabilities but its Blue-ray player for an even larger market of customers. Target Market Customer Base: Our customer base for the ASS is young children and young adults. The reason why we choose this is because younger people particularly young males tend to purchase this product more than females.
So if we were to target more females and to this product I really think that sales could really take off. Benefits of ASS: Processing Capacity, extensibility, Plays blue-ray disk, abundance of game titles, ere music streaming online, balanced library. Issues: Some issues with the ASS were: Signing into your profiles, trouble with the hard drive, trouble getting on the Youth account, and some disk malfunctions. Marketing Mix Product: A Bundle deal will be the best way to market the product.
If selling this product if you could include a controller so they won’t have to purchase it and an up to date game I think this would be more appealing to customers. Price: Value Based we used this so we can start off our product at a price and depending on how it sells we either take the price down or leave it the same. We also decided to do this because of in research it has shown that this product reached a millstone of 50 million units worldwide sold 5 years after its debut. It also sold 525,000 of its product doing Black Friday sale.
Promotion: The best promotion for a ASS is a Social Media simply because most of our customer base people will more than like being looking at TV or on the internet by them constantly seeing our product on the social media. With having commercials on cellular devices this being what most people are on most of the day. Distribution: Intensive Distribution we say this because by selling hem in more than one spot more customer will have access to them. Also, more woman shop more than males so by them seeing this product more and more we think they are more than likely to purchase it.
Implement and Control of Marketing Plan Sony should take full advantage of the Holiday season to try to sell as many Ass’s as possible while they still can. With the Ass’s prices as low as they have ever been and also the offering of so many different bundle packages it can sell very well this season. Sony should be promoting these great deals so they can increase sales for the coming months. The reason Sony should stress selling many consoles this season is because the next generation of consoles is set to be released next year.
A couple of ways Sony can figure out how well their system is selling is not only by hardware sales figures but also the sales figures of the games to. They could also look at the customer feedback or online connection activity levels to see how well customers are receiving the consoles. They can then take any inconveniences that customers have and fix them with system updates. Summary This prevailing piece of hardware is the cutting edge of gaming entertainment. Over he ages of the video game industry, video game companies like Nintendo entertained gamers with two dimensional characters in a gaming atmosphere.
The company that made the Plantation system, Sony, brought a three dimensional gaming environment to the gaming industry. Three dimensional gaming supplied better graphics. Three dimensional gaming environments along with the integration of CD-ROOM technology in the Plantation launched it to the most top selling gaming console. The Plantation has gone through three generations of consoles, The Plantation (SSI), Plantation 2 (ASS), and the Plantation 3 (ASS). The ASS is the rent Plantation and offers new technology innovations that will continue the reign of its legacy as its predecessors did.
The ASS brings forth spectacular graphics, greater media storage, multilayer capability, faster game loading speeds, and a built-in high definition movie capability. The Plantation 3 is a piece of hardware the incorporates both power and price, it is on the cutting edge of technology and will continue to stay their well into a new decade while the competitors straggle behind. The Plantation 3 is a quantum leap in gaming consoles, a standard that will set the bar for the 4th generation. Works Cited