Marketing Plan Project on Wedding Planning Assignment

Marketing Plan Project on Wedding Planning Assignment Words: 539

Wedding Extravaganza is a business founded on making the wedding planning experience easy and exciting for the bride. We serve the bride, groom, their families, and the wedding party. Our facility contains eleven departments that specialize in the following areas: weddings, honeymoons, receptions, anniversary consultations, budget planning, invitations, answers to etiquette questions, florists, hair stylists/make-up artists, entertainers, musicians, bridal dresses, tuxes, catering, photography/videographer, and destination wedding planning.

Wedding Extravaganza provides wedding planners and wedding coordinators to walk each client through the whole process. Each planner and coordinator has a private office to make it easy for them to work with each bride on a personal level. Whether this is our client’s first wedding or a renewal of their vows we want every detail of their event to be both a pleasurable and a memorable experience. Therefore we offer a host of packages and services specifically tailored to the needs of each couple. Our business will provide as many services as the client wishes to use.

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However, there is a substantial discount for using all of Wedding Extravaganza’s services. There are also discounted packages the bride can choose from that do not include all the services. For example, if the bride uses ten of Wedding Extravaganza’s services they get their dress free (up to $1,000. 00 value). The bride is sure to find a package that suits her since our business offers over twenty packages. We are confident that this business venture will be a success and we estimate that our net income will increase modestly by the second year.

Wedding Extravaganza provides a service no other business can provide. Typically a bride goes to several different stores that are usually miles apart and sometimes even cities apart, but Wedding Extravaganza has everything in one place. Our consultants are experienced and dedicated professionals with many years of event planning experience. Wedding Extravaganza is unique in that we give our clients our undivided attention. We listen to their needs and work with them to create the event of their dreams. Our clients’ wishes become our commands.

All of our staff has attended a three month program in which they were taught wedding basics, classes in their specialized field, and the latest wedding trends. Each associate receives a base pay as well as a six percent commission, and all ten departments compete against one another each month for a bonus check. This business will start out as a simple proprietorship, owned by its founders, Stephanie Mills and Chelsea Jones. As the operation grows, the owners will consider re-registering as a limited liability company or as a corporation, whichever will better suite the future business needs.

The company founders will handle day-to-day operations of the plan and will work collaboratively to ensure that this business venture is a success. We estimate that our start-up costs will be $100,000 (including legal costs, logo design, advertising, direct mail, and related expenses). An additional $50,000 will be required in the bank account as an operating capital for the first two months of operation. The start-up costs are to be financed in equal portions by the owners’ personal funds (i. e. , Stephanie Mills and Chelsea Jones are investing $75,000 each).

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Marketing Plan Project on Wedding Planning Assignment. (2020, May 11). Retrieved January 16, 2022, from