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In the ad, the speech and debate themes, Kiowa repeatedly stressed that the governor of Jakarta aware or many problems still can not be resolved as severe congestion, which is now very popular in the eyes of the people of Jakarta. While indifferent Kiowa, he promised to change it all. Kiowa & Shook, new Governor and deputy as winners of Jakarta Governor Election in the asses suggest political marketing strategy is an effective key to success, but as research has grown, examples have come to light that indicate that changing a political organization , so hat it responds to public demand is not such an easy exercise.
Even when parties try to become market oriented and respond to public demand, and elect new leaders to do so, many different factors prevent that leader from Implementing a political marketing approach. So further research Is proposed to Investigate determinants of political marketing strategy Implementation In certain situation. Because of willing an election is depend on the Voters / people’s demand for what kind of change that Because the voters should know what kind of leaders that will they choose.
Kiowa – Shook use a slogan “New Jakarta” or “Jakarta Barb”. They also have unique shirt that very different with their competitors. A shirt with a square with red and blue color. E – Commerce and M – Commerce Kiowa – Shook introduce themselves through internet. Whenever we surf the internet , we can see that Kiowa – Shook campaign. In youtubeJokowi – Shook made a song from “That’s the way I like it” the lyrics are “That’s the way aha aha I like it aha aha” but hey changed the lyrics into “Kiowa – Shako I like it”.
It makes the voters/ people more easily to remember them. Also Kiowa – Khakis trending in Faceable , Twitter , and BlackBerry Messenger. Many people talks about them in social media. There are pro and contra about them. Learn from The past. Kiowa – Shook learned about pas Governor. What their activity , how they affecting Jakarta people, the way they do a work and solving a problem. Kiowa – Shook learned about all off that and make a planning how to be a better governor so they can win he competition Indirect Marketing.