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S which was worlds leading producer of cereal and convenience foods. It is hugely popular breakfast cereal brand that is being sold in 60 countries with sales turnover of $9 billion. They say when Kellogg first entered Indian in 1994, it heavily bet on transforming the Indian breakfast cereal market through switching breakfast habits of Indian consumers who were used to hot breakfast foods. Presently, Kellogg is estimated to hold about 60-65 percent of Indian’s RSI. 400 core worth of breakfast cereal markets. Another brand that made an in pack was McDonald’s.
McDonald’s made an entry into the Indian market at a very appropriate time as soon as the Indian government opened up its market to the Global brands. When they made entry Into the Indian market they faced several challenges which it needed to manage so that it could be successful In such diverse market. After discussing cases of some specific brands, we can argue that the global brands failed mainly because they failed to understand the dynamics of the Indian consumers as well as the markets they were going to sere.
So therefore they had to airframe their strategies and then enter the market with a completely changed mindset as per the market dynamics. In the article they state the global firms operating in Indian must try to be local as they can, by converting themselves Into lobar brands I. E. Being global at heart. The article to me Is very Important because it tells you most global firms fall because they don’t understand the needs of Indian consumers as well as the market characteristics but there are a few of them who have been successful brand In today’s time.
In order to be successful you need to know everything you need to the consumers you plan on selling to which In some cases the firms didn’t do that and that Is why they wasn’t very successful. Even some of the most successful brands In today’s time had committed several blunders or estates while Initially entering Into Indian market. Once you realize your mistake and learn from It you will be that much closer to being as successful you plan to be.
But In order to get there you have to have a plan and start somewhere. This research was an attempt to Investigate why some International brands, that are successful globally, fall to attract significant market share In India. Marketing By misaiming of the overall world population. Some of the global brands in Indian are Kellogg, Initial Blunders, McDonald’s, and many more. Kellogg is one of the most successful 60 countries with sales turnover of $9 billion. They say when Kellogg first entered Global brands.
When they made entry into the Indian market they faced several challenges which it needed to manage so that it could be successful in such diverse operating in Indian must try to be local as they can, by converting themselves into global brands I. E. Being global at heart. The article to me is very important because it tells you most global firms fail because they don’t understand the needs of Indian have been successful brand in today’s time. In order to be successful you need to now everything you need to the consumers you plan on selling to which in some cases the firms didn’t do that and that is why they wasn’t very successful.
Even some of the most successful brands in today’s time had committed several blunders or mistakes while initially entering into Indian market. Once you realize your mistake and learn from it you will be that much closer to being as successful you plan to be. But in order to get there you have to have a plan and start somewhere. This research was an attempt to investigate why some international brands, that are successful globally, fail to attract significant market share in India.