business marketing Assignment

business marketing Assignment Words: 1269

Contents Acknowledgement Introduction of the project About the city Landscape About the site Scene of the surrounding streetscape Concept Project details Design development Site empiricism Critical analysis of site I would like to acknowledge with my heartfelt gratitude towards the team of “DESIGN FORUM INTERNATIONAL” who helped me throughout the 6 months training period and in the compilation of the report. Firstly and foremost the directors of the firm; Ar. Goonmeet Singh Chauhan, Ar. AnoJ Tevatia and Ar.

Anand Sharma, for accepting me as a part of the firm and giving me a chance to learn and grow in every possible anner. I am grateful to Mr. Girish Chandra Joshi, the assistant Director and the team leader, for taking personal interest in developing my professional competence and encouraging me for this project and providing me with the drawings and other required data available for the report. Also I would like to acknowledge Ar. Shamim Khan, for being a mentor, a friend and a guide throughout the Journey. I express my sincere gratitude to my training in charge Ms. Sunanda Kapoor and my college principal Ar.

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Surjit Singh Bais for the guidance and co operation. I m really thankful o my other seniors Ar. Vikas Madaan and Ar. Dilvir Singh Chaudhary who made this training a fun filled learning experience. Introduction of the Project… It is a group housing project by renowned infrastructure developer “THE UPPAL GROUP. ” Dwarka region has a high potential for developing into a major residential junction as it happens to be a node between Haryana and Delhi. Located near the Dwarka Metro Station, Delhi; the project aims at better living standards in the plotted development of the region.

With this group housing the developers are looking orward to provide quality dwelling units in 4bhk, 3bhk, 2bhk, 2bhk+ study & EWS modules, along with quality amenities and green spaces. Architect Headed by Ar. Anand Sharma and ‘Team Joshi’ Structure Consultants Site Area About the city… N. N. C. Design International 21936. 814 sq. mts. Dwarka is a sub city, located in the South West Delhi district of the National Capital Territory of Delhi, in the vicinity of International and Domestic airports. It is named after the Legendary Dwarka Kingdom.

The city is bounded by NH-8, Outer Ring Road, Najafgarh Road, Pankha Road, and the Rewari railway line. The land use distribution of Dwarka follows a distinct hierarchical pattern from sub-city level to sector level, with 29 sector divisions. It is one of the largest residential areas in Asia. At present more than 6,70000 people are resident. Spread over an area of about 5648 hectares, 20% of which will be maintained as green, resulting in the availability of 1 5 square meters per person for green space and recreation. Source: http://propertybytes. indiaproperty. com/index. php/city-scape/dwarka Landscape…

The Landscape concept of Dwarka evolves a system of open spaces which have the otential to develop into a landscape with distinctive visual qualities. The location and alignment of existing landscape features have been used to structure the development. A sizable percentage of Dwarka has been earmarked for green space About the site… Scene of the surrounding streetscape… Concept… Dwelling units are provided in the modules of: a) 4bhk b) 3bhk c) 2bhk d) 2bhk+ study & e) EWS The skyline ranges at a start point of 9 floors and extends up to 12 floors height with floor to floor being 3150 mm.

Thus the vision of the concept was “AT PAR”, does not reating too many differences for the quality of units on the basis of modules. The intent is to create equality but with a diversity according to the need. Buildings has been designed to give every unit a sense of identity and privacy. Project Details… 1 Plot area21936. 814 sq. mts. 2 Area provided under facilities (shops) 90 sq. mts. 3 Net area for residential 21846. 814 sq. mts. 4 Permissible ground coverage 33. 3% of (3) 7274. 989 sq. mts. 5 Area proposed for community hall free from f. a. r (gr. coverage- 150 sq. mts. ) 400 sq. mts. Area proposed for senior citizen hall free from f. . r (gr. coverage – 100 sq. mts. ) 100 sq. mts. 7 Proposed gr. coverage (incl. 5 & 6) 4047. 147sq. mts. (21. 7 8 Permissible far for main dwelling units 200 (43693. 628 sq. mts. ) 9 No. of proposed main dwelling units- size (>80 sq. mts. ) 364 10 Proposed total covered area on all floors for main dwelling units. 43688. 658 1 1 Far achieved for main dwelling units 199. 98% 12 Density permissible for main dwelling units of size >80sq. mts. 175/ ha + 10 % variation 13Density achieved for main dwelling units 364/2. 1846= 166. 62 dul ha(within permissible limits) 14 No. f E. W. S. proposed of size 39. 96 sq. mts. 164 15 Permissible covered area for E. W. S. units (1 5% of far or 35% of density covered area for E. W. S. units 6554. 043 sq. mts. ( i. e. 15% of the permissible far) 17 Permissible heights n. r. (non restricted) 18 Proposed heights 38. 700 m 19 Basement permitted basement permitted up to the setback line, maximum equivalent to parking and services requirement) 20 Basement provided (at three levels for parking and services) 29990 sq. mts. out of which 1990 sq. mts. 6. 65% of basement) is to be utilized for services 21 Parking 22 E. C. S. required @ 2 E.

C. S. /IOO sq. mts. for covered area of 50742. 701 sq. mts. 1014. 854 E. C. S. (say 1015)23 E. C. S. provided:- (i) Under stilts, 1176 sq. mts. @28sq. mts. per ecs 42 ecs (it) In three level basement, 28000 @ 32sq. mts.. per ecs 875 ecs (iii) On surface 2300 sq. mts. @ 23 sq. mts. per ecs 100 ecs 24 Total ecs provided 1017 25 Open/green 26 Open/green area required 7285. 908 sq. mts. 27 Open/green area provided 10397. 667 sq. mts. 28 Thus open/green is in order 29 Road area 4409 sq. mts.. 30 Surface parking area 2300sq. mts.. Design Development… Module 1 Tower Total units 4BHK unit typical plan

Tower 1 & Tower 2 each of 9 floors 72 The common element of design in all the elevations is the use of G. R. C. Jalli, Stone Cladding and portal form used as a visual identity. Module 2 Module 3 Module 4 3BHK unit typical plan Tower 4B with 12 floors 2BHK+study unit typical plan Tower 3 with 12 floors 2BHK unit typical plan Tower 4A with 12 floors S. NO. TREES BOTANICAL NAME COMMON NAME VEGETATIONAL TYPE QUANTITY. 2 3 4 5 6 7 8 9 BAUHINIA BLAKEANA KACHNAR EVERGREEN24 NOS. CASSIA FISTULA AMALTAS DECIDUOUS 12 NOS. DELONIX REGIA GULMOHUR DECIDUOUS 9 NOS. ERYTHRINA INDICA INDIAN CORAL TREE ( RED FLOWERS)

EUGENIA JAMBOLANA JAMUN EVERGREEN35 NOS. FICUS INFECTORIA PILKHAN EVERGREEN22 NOS. FICUS BENJAMINA EVERGREEN98 NOS. FICUS LYRATA EVERGREEN200 NOS. DECIDUOUS 10 NOS. 10 FOXTAIL PALM FOXTAIL PALM EVERGREEN75 NOS. 11 GREVILLEA ROBUSTASILVER OAK EVERGREEN131 NOS. 12 JACARANDA MIMOSAEFOLIA (MUAVE FLOWERS) DECIDUOUS 13 MANGIFERA INDICA MANGO EVERGREEN16 NOS. 14 PLUME-RIA ALBA CHAMPAEVERGREEN50 NOS. 17 NOS. TOTAL 736 NOS SHRUBS, GROUNDCOVERS & CLIMBERS DURANTA GOLDEN DEWDROPS GOLDEN DURANTA CLERODENDRON INERME FICUS LONGISLAND FICUS PANDA PLUMBAGO CAPENSIS TABERNAEMONTANA VARIEGATED, DWARF CHANDNI VARIEGATED

TECOMA CAPENSIS LANTANA MONTEVIDENSIS TRAILING WHITE LANTANA LANTANA SELLOWIANA MI-JAVE LANTANA 10 WEDELIA TRILOBATA 11 BOUGAINVILLEA SHUBRA BOUGAINVILLEA WHITE 12 BOUGAINVILLEA MARYPALMER BOUGAINVILLEA RED TOTAL SHRUBS GRASS 1 PUSA SELECTION -1 site empiricism 2000 NOS 1. The Project has been strategically Planned with different types of units Separated in different Blocks. 2. The Building is stands as an icon as compared to the low relief plotted development. 3. The Stone Cladding Element Makes it stand Out. 4. Its Spaces have been Planned in a very efficient way. 5.

The Apartments have Proper Lighting and Ventilation and Unobstructed Views. 6. 7. For Parking Basement & Stilt have been Provided. 8. Fire Staircase Is been Provided in both Clusters is in Accordance with the N. B. C. 9. The whole building is planned in Accordance with N. B. C. with plenty of Circulation Space. 10. Earth-Quake resistant RCC Framed Structure, Designed for Seismic Zone- V. 11. Power Backup available for Uninterrupted Power Supply. 12. Round the clock water Supply (with Enough Storage of Water). 13. Security- It is a Secured Complex, with Gated Entry/Exit , and has an Electronic Surveillance.

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