Advertising Creativity Deconstruction Exercise Assignment

Advertising Creativity Deconstruction Exercise Assignment Words: 1301

On this advertisement, It is obviously that you can do anything wearing Nikkei shoes such running, playing tennis, basketball, riding horse, dancing and so on. There are also a lot of heroes in this advertisement such as James brown and Serene Williams, they wear Nikkei shoes and they are heroes In their fields. The big idea of this advertisement is that we’re all capable of a little more–a little faster, a little higher, a little stronger, a little more, and when we look at all of the little things we’ve done, we’ll see the big things we’re doing.

It has Nikkei shoes’ unique selling proposition: when you wear Nikkei shoes, you can be powerful; you can beyond ourselves; you can do anything possible. They try to communicate their customer to be Inspired and loyalty. Nikkei advertising takes the common hero story and turns It on Its head. Instead of inspiring customer loyalty by letting they face their laziness and their potential. Nikkei advertising knows just how often we battle with our lazy side and how big potential we have.

Don’t waste your time!
Order your assignment!


order now

Every time when we are in some activities, the battle begins. When we choose how long to run, the battle continues. This is how Nikkei marketing uses emotional marketing to inspire customer loyalty. This advertisement Is very Interested In people can challenging every hero In their part by changing scenes. Ordinary people can fight with their heroes and they did a very good Job wearing Nikkei shoes. You can see Nine’s logo anywhere and listen to the powerful music. That Is very successful on visual and verbal communication.

They gave people a possibility, which is they can do anything Just they do it. Audio SO Audio conveys a type of class to its customers. Not one of opulence, rather one of sophistication. Audio’s commercials’ connect personally with the audience by creating story line for their audience to immerse themselves in and experience the thrill of what it would feel like to drive an Audio. In their 2013 Super Bowl Commercial “Prom” Dual displays how a dateless young man going to prom. Is given a confidence boost when his dad allows him to drive his Audio SO.

When the young man, parks in the principals spot and boldly lands a kiss on the prom queen without regard for the consequences, Dual further defines Its tag line of bravery. The core of the ad further exhibits the aspect of bravery. The young man boldly walks up to the prom queen ND passionately kisses her- disregarding the fact that her date is furiously walking towards him-leaving all of the students at prom astonished. He drives away In Is Dual with a black eye but that fails to diminish his happiness.

The ad is not trying to persuade the audience that, by driving an Dual you can accomplish whatever crazy logically to persuade them to buy an Audio if they want an experience. An experience that the car is willing to create for them. The young man was able to kiss the prom queen without any regard for the consequences because he knew that he had an Audio in his possession. This primes the audience for the tag line of the ad “Bravery- it’s what defines us. ” It encourages the audience to be brave and make bold decisions.

This indirectly translates into- Owning an Audio will allow you to become more confident in yourself and gain the strength/courage to go out and get what you want. Audio plays on an important commonplace the Ad portrays and that is that the products and brands we use affect how we perceive or feel about ourselves. People watching the ad are reminded of their own insecurities which allows Audio to connect he story with the audience. When the father casually throws his Audio SO car keys to his son, the mood of the ad changes.

The young man starts the car with a wide grin and we slowly start to see his fear and nervousness drift away. With every moment spent in the car the young man becomes content and braver. In these moments Audio establishes the first part of their story: driving an Audio will remove any sense of fear you have. That you do not have to worry about your insecurities or being upset because at the end of the day, you’ll be driving away in an Audio. Thus, Audio also establishes its logos by creating an understanding between their customers and its brand that Audio is a clear solution to improving your self-perception.

The commercial is able to do this because Audio has already established an understanding of its logos with its audience, who are able to than understand that the sophistication of Audio outweighs the consequences. Coco cola In the Coca-Cola advertisement, the first thing consumers will notice is the colors and how it is incorporated in the image. This ad uses primary, secondary, and a few neutral colors all exploding out of a Coke bottle and in the middle is a woman’s happy milling face.

With an image such as this presented to a person, each element added to the picture exudes a sort of happy feeling which the consumer would want to feel. The happy face plays a part in drawing in a person by suggesting that the woman is smiling because the product is really good. The colors and the smile plays with a person’s emotional side by also making them want to smile and feel uplifted. As a result many people would want to buy the product because of the feeling the ad bestows. In the Coca-Cola advertisement, the first thing consumers will notice is he colors and how it is incorporated in the image.

This ad uses primary, secondary, and a few neutral colors all exploding out of a Coke bottle and in the middle is a woman’s happy smiling face. With an image such as this presented to a person, each element added to the picture exudes a sort of happy feeling which the consumer would want to feel. The happy face plays a part in drawing in a person by suggesting that the woman is smiling because the product is really good. The colors and the smile plays with a person’s emotional side by also making them want to smile and eel uplifted.

As a result many people would want to buy the product because of the feeling the ad bestows. It tells the consumer to Join their side, as if the product itself will add some sort of enrichment to their life, and how many other people are Joining consumers to buy and try the product because the coke way of life is better. The Coca-Cola ad presents the public with a strong highlight of primary, secondary, and a few neutral colors. In addition to the colors, they have a smiling woman in the middle and a line which reads “live on the coke side of life”.

The word “Coke” is in bigger font than the rest and the sentence is placed under the image of the woman and the various colors. The colors that are introduced are all light colors except for a small amount of neutral colors. These different shades serve as sweet up-lifters to buyers because it would make them feel happy. The smiling face of the woman would generally bring a smile to their face as they embrace all the aspects of the picture. Therefore, by putting all these elements together advertisers have a greater chance of making effective sales and gaining lifelong customers.

How to cite this assignment

Choose cite format:
Advertising Creativity Deconstruction Exercise Assignment. (2021, Feb 06). Retrieved March 4, 2021, from https://anyassignment.com/art/advertising-creativity-deconstruction-exercise-assignment-42981/