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Group which is one of the largest holding companies in advertising agency, who generally decides what kind of approach they will make to win clients and choose company which will they take up to include in the list of their subordinates. II. Time Context The case started in the spring of September 2004 when Samsung found out that they had spent $400 million In their advertising campaign. At that time when Martin
Sorrel also found It out, he started to pursue to get the Samsung account. Problem Statement The problem In this case Is the motivation and persistence over competently of Marin Sorrel of WAP on how he will get the Samsung account. Before they had announced that the account was awarded to WAP, Sorrel go through hardships a couple of times. IV. Objectives of the Case The objective in the part of Sorrel of WAP is to get only the account of Samsung where they can add it on their list of their subordinates that’s why he did everything o impressed people around advertising industry.
But for me in the part of the case itself, the objective of it is to show how good motivation and persistence will bring you success. Like Sorrel, he didn’t stop bringing out the best in him Just to get what he really wanted. V. Areas of Consideration Strength: The strength of the case Is that It has full Information on how Sorrel manage to get companies with his persistent and witty personality. That he has all the ability to take chance of getting more and more company to work with them.
Weakness: The weakness is that even WAP has the ability to get companies under their wing nonetheless the competition with other advertising agencies still exists. Opportunities: The opportunity Is that, when WAP acquired the account they are given the chance to prove them that they are capable of winning the account over other advertising agencies. Threat: The threat would be the competitor which Is the other 3 large holding companies. It is a threat for Sorrel even it doesn’t bad mouth the WAP.
ACACIA: Aside to Martin Sorrel, the WAP should have trained other people under heir agency to present so that those others have the opportunity to lift their names and not only Sorrel. COCA: When Sorrel was starting to court Samsung he should have somehow tell strategies he uses in getting different accounts. Recommendation and Conclusion I recommend using the Alternative Course of Action No. Because the training I endorsed for other employees will not only benefit themselves but also the whole many for their own development and success. Imagine if Sorrel is not already capable of endorsing their agency at least they have practiced earlier alternatives to solve the future problems they may encounter. Therefore I conclude that in the advertising agency or others, success is not impossible if only you will do your best to reach your goals, discovering things beyond reality will help you more to accomplish triumph.
As what was written in the latter part of the case “a knight may not wear armor, carry a crest or rescue homeless in distress” but executing proper attitude and hope triumph is really feasible. ‘X. Course of Action Time Frame I Person Responsible I Detailed Actions 1990 | Independent Advertising Agencies I It is when they choose to give up their own ad agency because of the economy and Join large communication companies to survive in the industry. | 2004 | Sir Martin Sorrel I When Sir Martin continues to get other companies account despite of hardships he encountered Just to stay on the top of the advertising industry. I