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Target audience Is teenagers with mobile phones. Used to recharge phones when out, without phone wires. The marketing mix combines strategies to be able to achieve objectives and satisfy a customer’s needs and wants. It is made up of the 4 AS; Product, Place, Price and Promotion. Each P makes up a section to create a bold and strong marketing mix. Product The product is a wireless phone charger called Wirehair. Its main competitors are portable phone chargers that are sold every day; an example of one is the pebble mart stick. Which Is for sale at EYE. 99. The charger is available in 6 deferent colors, Blue, Red. Green, Purple. White or Black. There are variable colors so that the charger will appeal to teenagers of all types. It can be used to connect with any Phone or Android Phone. This will benefit the business as they aren’t losing out on many customers, as most teenagers now have an Phone or Android phone. Wirehair battery life Is up to 5 hours when fully charged, the equivalent to 2 full phone charges. This is beneficial due to when many teenagers go out their phone eatery runs out fast.
Place Wirehair is currently only available online currently from Amazon, but will be soon extended Into leading phone stores such as Carapace warehouse. It Is currently online so It Is easy accessible to teenagers who now mostly buy their products online instead of in store. Price The starting price for the Wirehair is only EYE. 99 with a surcharge of E. 50 for delivery. We have set this price because it Isn’t too high, making it affordable and available for people age 14-20 who may be on a lower wage than others.
The price Is also still bringing in a profit as it only costs Just over E. 50 to create, and instead of E. 50 to deliver, it only costs us El . 50. This results in a E profit per Wirehair. The pricing strategy was key, as there were diverse factors that we took note of, they are the following- Competitors price Manufacturing expenses Target audience affordable. Promotion Within the first month of sales, the Wirehair will be on sale with buy one get one half price. This Is so people may buy them for them and their friend which means our products are shared with more people.
In the boxes also, there will be a voucher for free delivery with the next product brought. In the months of low sales, there will be a deduction in price to make the sales continuous. Create a Coherer Marketing Mix for A new By Harriet Unit 3, assignment 3 Target audience is teenagers with mobile phones. Used to recharge phones when out, without phone wires. Smart stick, which is for sale at EYE. 99. The charger is available in 6 different colors, Blue, Red, Green, Purple, White or Black. There are variable colors so that the
Wirehair battery life is up to 5 hours when fully charged, the equivalent to 2 full extended into leading phone stores such as Carapace warehouse. It is currently online so it is easy accessible to teenagers who now mostly buy their products online The starting price for the Wirehair is only El 2. 99 with a surcharge of E. 50 for delivery. We have set this price because it isn’t too high, making it affordable and available for people age 14-20 who may be on a lower wage than others.