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TNT Express UK TNT focuses on express delivery services of documents, parcels and freight securely between businesses, using land and/or air transportation. Starting from humble beginnings in Australia in 1946 with just a single truck, TNT has grown into a truly global company and serves customers in over 200 countries, employing 83,235 people around the world. As of 31st December 2010, TNT Express posted Euro 7. 053 Billion in total revenue with an operating income of Euro 180 Million. TNT Express UK delivers 3. 5 million items every week around the world and is listed among Britain’s Top Employers.
It is also known to provide first-class working conditions and care of its employees. TNT Express UK commits to staff development in many ways. To enable long term careers, employees are offered not only flexibility in furthering their education but can also opt for an in-house apprenticeship programme, providing experience and relevant qualifications in vehicle maintenance. This, amongst other reasons has resulted in promoting 70% of its managers from within the organisation. In fact, their recently retired Managing Director started out as a driver!
For this Marketing Management and Strategy assignment, we will focus on TNT Express in the Geographical region of the United Kingdom and make studies into TNT Express UK’s Macro and Micro Analysis, thus resulting in a SWOT Framework Analysis. Macro Analysis Political Although UK did not adopt the Euro, UK is one of the earlier members of the European Union. This democratic and free market mentality allows trading and cargo movement within the European Union thus resulting in a huge market for TNT with their express delivery service. http://en. wikipedia. org/wiki/Member_state_of_the_European_Union Economic
The economic stability of UK is ranked 16 out of almost 200 countries in a 2011 Index of Economic Freedom by The Heritage Foundation and The Wall Street Journal. http://www. heritage. org/index/country/unitedkingdom The economy of the United Kingdom is the 6th largest national economy in the world measured by nominal GDP. http://en. wikipedia. org/wiki/Economy_of_the_United_Kingdom With such a large and stable economy, TNT can thus focus on growing their market share, increase revenues, increase customer satisfaction without having to worry too much about economic factors.
However, with the economic climate in Europe going through a rough period, TNT has to be prepared Social (Including Demographics) Year| Population| 2007| 60 776 238| 2008| 60,944,000| 2009| 61,708,895| 2010| 62,598,810| As with the chart above, the population of the United Kingdom has been increasing year on year since 2007. http://wiki. answers. com/Q/What_is_the_population_of_the_United_Kingdom#ixzz1bURxH7Dy Having an increasing population is always good for a courier company, regardless of whether this is birth increase or from foreigners into UK. Demand for express delivery services might increase as well.
In comparison, an aging population may imply a smaller and less-willing workforce, thus increasing the cost of labour. Technological Staying in line with Technological advancement, TNT is constantly improving to enhance their customer’s confidence by taping in the technological reliance of this day and age. TNT introduced Global Link, which is backed by PC-based Customer Interface Technology (CIT) tools that enable customers to book consignments online, view consignment status and history, and access proof of delivery. TNT offers a secure online environment, which protects customers’ confidential shipping information. ttp://www. tnt. com/corporate/en/data/press/2008/03/400680TNT_progresses_towards_full_integration_of_Speedage. html Environment As the world advances, there are calls/demands for companies to do their part on reducing carbon footprint. TNT’s ‘Profitable Growth’ chart lists exactly this important aspect. On top of that, TNT also trains their staff on ‘SAFED’ (Safe And Fuel Efficient Driving) techniques whereby drivers are made more aware of fuel efficiency amongst other things. (Article) In 2008, TNT Netherlands opened a carbon neutral building. This initiative by TNT to protect the climate is named PlanetMe.
PlanetMe aims to reduce CO2 emissions in all operational areas on a global scale and encourages their employees to reduce CO2 emissions both at work and on the road. http://www. tnt. com/express/en_jp/data/news/tnt_opens_first__green. html http://www. ipc. be/~/media/Documents/PUBLIC/Market%20Flash/Green%20Issues/Green%20Issue%20October%2008. ashx Legal The United Kingdom has many laws, primarily to protect the integrity of their country. The Competition Act 1998 was a framework for identifying and dealing with restrictive business practices and abuse of a dominant market position http://www. egislation. gov. uk/ukpga/1998/41/introduction With the Competition Act 1998 in place, businesses like TNT are restricted to being a significantly dominant market leader but it also stops its competitors from abusing businesses and thus squeezing TNT out of the delivery market. Micro Analysis (West, Ford and Ibrahim) Suppliers Subcontractors http://www. tnt. com/express/en_gb/data/news_2010/tnt_express_steps_up_security_measures. html security inspection procedures Customers 10 customer promises (in articles) Businesses Distributors Competitors Fedex, DHL, etc