“Stag produced the number one table tennis brand in India and was amongst the top five producers in the world”, “Stag had a close and reductive association with the professional players, the Kohl brother possessed firsthand knowledge of the sport and the nuances of its equipment”, “Both Rakes and Ivies were tech savvy and applied this knowledge to the design and manufacturing of Stag’s product lines” and “Stag had a countrywide distribution network of more than 400 dealers, a large portion of whom had more than three decades of relationships with Stag and had generated goodwill for Stag in the distribution and go-to-market arm of the business” The three key that I think feel are the most important are the external factor of threats from “Stag produced the number one table tennis brand in India and was amongst the top five producers in the world”, “Stag had a close and productive association with the HTTP; and “Stag had a country”did distribution network of more than 400 dealers, a large portion of whom had more than three decades of relationships with Stag and had generated goodwill for Stag in the distribution and go-to-market arm of the business” Stag International supplies and export of sports goods and equipment.
From the business of table tennis, they got approved form or use of Stag table at the national championships and in 2011 Stag had become one of the most reputed Indian sports brands globally in table tennis, this had the relationship of the second largest number of federation worldwide after volleyball. Other than table tennis, they also manufacture badminton racquets, football bladders and football. Stag have a big achievement on table tennis, and it have powerful influence in sport brand. So Stag have a great development on sport brand for long term. Http:// education-portal. Com/academy/lesson/internal-and-external-environments- f-business-lesson-quiz. HTML#lesson Assignment 2 Cultural web an analyses for us to understand the culture and also the important tool for analyses culture.
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There are six elements components of “paradigm” of the culture web, they are stories, symbols, power structures, organizational structures, control systems and rituals and routines. The paradigm is the core of the Stag International to sum up all the part from the six elements. Stories about Stag are the Stag table tennis became the number one table tennis table in India and International Table Tennis Federation (IETF) was accredited. Prank and Vanity had released the business, it had been set up a stage of their posterity of the Kohl family to achieve and step in the business forward. And Rakes had played in competitive who got the championships and having the international titles at Pakistan, Germany and India.
And the two brothers, wanted to re-develop the brand, so they repackaging operation and make modern decision for the product to give look and feel. They had changed history, used often and use the word “Stag”, it rendered image of speed and power, this name show the Sports International was re-christened, Stag International was like a new born baby. Symbols of Stag that in 1 957 Stag had develop a new company for international sports goods and they produce table tennis at that time and make this sports goods to become the top in India. Power structures of Stag that the people who are the most influence of the company, they are Rakish and Ivies.
The decision of them are all useful and make Stag become famous and popular. Such as re-brand the given product and the operations. Also those well-being operation and day-to-day responsibility are done by Rakes, e done all the decision making for the company which no-body can handle it. For the besides work, like the company’s relationship, it will be handle by Ivies and also the factory response. Organizational structures of Stag, there are 16 sports categories are product by Stag, when they started product sports categories there are only 4 of them, they had built in to 16. As their business are popular in India, their manufacture got 300 employees.
Control systems in Stag, is included the quality control and financial systems, those are related to the business model. The business model is to sell the goods by lealer and distributors of sports. It needed to split 70:30 with exports and domestic sales. 86% of the sale of equipment contribution and 14% from accessories. Moreover, the total revenues of table tennis is 60%. Rituals and routines was the participated in the SIPS, it was the sports traversed by a council Of India. This is the way to promote the sports goods industry in global market. The official brand ambassadors for Stag who are the five time champion, the recipient of Aragua Award, the national coach and also selector who are from the India table tennis team.