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In this the essay, I would be discussing about the deferent approaches relating to health education. Explaining two models of behavior change that have been used In recent national health education campaigns and also, I would be assessing how the social context may Influence the ability of health education campaigns to change behavior In relation to health. Pl – Explain three different approaches to health education.
In this part of the assignment, I would be discussing about three types of approaches relating to health education and also give an example of National health campaigns that uses the approach with a clear explanation of how they aim to promote behavior changes and they are: Social Marketing – This can be defined as an approach used to develop activities aimed at changing or maintaining people’s behavior for the benefit of individuals and society as a whole. Social also involves consideration of products planning, pricing, communication, distribution and marketing research.
This approach aims to educate people to change their behavior n the sense that social marketers use a wide range of health communication strategies based on mass media. Social marketers also use other modes of communication and marketing methods such as message placement and promotion. Example of a National health campaign that uses this approach to promote behavior change is the Stopover Campaign. This campaign is Role of Mass Media – Mass Media can simply be defined as a medium of communication such as radio, television and print.
It can also be defined as a large-scale organization which uses en or more of these technologies to communicate with large numbers of people. The role of Mass Media can have a positive effect as well as a negative on an individual. This approach aims to educate people to change their behavior in the sense that it reaches a large number of people because many people view the use of media either b reading newspapers, magazines, billboards, radio and television, posters and leaflets Example of a National health campaign that uses this approach to promote behavior change Is the Reducing High-Risk Drinking among College Students campaign.
This campaign Is all about getting their message across to teenagers that drinking too much of alcohol is bad for the health. Although the idea is to get a number of people be it adults, teenagers or even children to stop or reduce their intake of alcohol, the main focus is to get teenagers to give up drinking because if they give up drinking at a young age, they are more likely to be sober for a long time if not for the rest of their life. According to Community Development – this can be defined as a broad term given to the practices of civic activists, involved tizzies and professionals to build stronger and more resilient local community.
This could also be a way of strengthening civil society by proportioning the actions of communities and their perspective in the development of social – economic and environmental policy. PI – Explain two models of behavior change that have been used In recent national health education campaigns. In this part of the assignment, I would be discussing tout two Deterrent models AT Detonator change. Also, I would De explaining can part of the model as well as explaining how the model underpins a national aiming in which I would explain which model was used by a recent national education campaign.