Marketing of Yoga: a Study of ‘Patanjali Yog Ashram’ in Bringing About the Pranayam Revolution Assignment

MARKETING OF YOGA: A STUDY OF ‘PATANJALI YOG ASHRAM’ IN BRINGING ABOUT THE PRANAYAM REVOLUTION ABSTRACT: The research paper is based on studying various marketing strategies put in place by ‘Pitanjali Yog Ashram’ led by ‘Swami Ramdev’ in bringing about…