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INTRODUCTION…. TOPIC The topic that I going to choose is about the main things that I have learn in my industrial training. The topic that I’m going to discuss is a study on the sales and marketing strategies on the promotion at Shangri-la’s Rasa Sayang Resort & Spa Penang. Sales and marketing department is one of the important departments in hotel that can make a biggest profit for the hotel. The topic that i choose is based on the situation that i happen when i do a industrial tranning. How they do a promotion to get a better profit and benefit. The types of promotion that they have done. WHAT DOES IT COME FROM…JUSTIFY) OBJECTIVES The objectives of this study is for study the process in developing marketing and promotion mix in Shangri-La rasa sayang hotel as on OBJECTIVES The objectives of this study is for study the process in developing marketing and promotion mix in Shangri-La rasa sayang hotel as one of the successful marketing strategies. These studies also make me learn how to make the historical guest come back to this hotel, what type of promotion that they have to do. The other objective is how this promotion can make the hotel achieve their own goal.
The type of promotion that they going to use. (Findings 22:38 Definition of promotion Generally, promotion is communicating with the public in an attempt to influence them toward buying your products and/or services. How does promotion differ from advertising? Promotion is the broader, all inclusive term. Advertising is just one specific action you could take to promote your product or service. Promotion, as a general term, includes all the ways available to make a product and/or service known to and purchased by customers and clients.
The word promotion is also used specifically to refer to a particular activity that is intended to promote the business, product or service. A store might advertise that it’s having a big promotion on certain items, for instance, or a business person may refer to an ad as a promotion Current situation Shangri-la rasa sayang is having the problem to attract the guest since the tsunami tragedy that occur in southeast asia. With the tragedy, there is a decreasing amount of guest that visited to Shangri-la. To encounter this problem, Shangri-la has come with a new strategy and promotion to attract customer and potential guest for new marketing.
Strategies O Renovation- Shangri-la authorities and share holder investing on the renovation to upgrade the hotel to a new level and concept to attract the customer O Training- this is apply to all staff in order to achieve a proper standard of five stars hotel. With this training such as hospitality service, additional languages and many more will motivate the staff to achieve a highe Current situation Shangri-la rasa sayang is having the problem to attract the guest since the tsunami tragedy that occur in southeast asia. With the tragedy, there is a decreasing amount of guest that visited to Shangri-la.
To encounter this problem, Shangri-la has come with a new strategy and promotion to attract customer and potential guest for new marketing. Strategies O Renovation- Shangri-la authorities and share holder investing on the renovation to upgrade the hotel to a new level and concept to attract the customer O Training- this is apply to all staff in order to achieve a proper standard of five stars hotel. With this training such as hospitality service, additional languages and many more will motivate the staff to achieve a highe 22:40 motivate the staff to achieve a higher level.
O Searching for new level of marketing or different group- in order to compete with the surrounding market, Shangri-la has target a new market such as business group, travel group and family to optimize the profit. Promotion O Discount ??? for special occasions or returning guest they will be a discount for them who stay in Shangri-la. for example if the guest stay in this hotel for more then 2 days they will get a special discount one free night in the hotel with breakfast. 2:41 Analysis Although there are promotion have been made but there are still some weakness that occur during the promotion nevertheless there are some strength. Here are the analysis of strength and weakness for the promotion. Strength- during the promotion, percentage of incoming guest is increasing and certain people in the main target of the marketing showing their interest in dealing business with the hotel. As for the hotel, after the renovation will increasing the hotel reputation and reduce some of the maintenance of the hotel. Weakness-there are still some weaknesses found in the promotion.
Firstly is the money, a lot of it will be use to invest on promotion, renovation and publicity. Secondly is the time, for the renovation to upgrade certain part of the hotel will take quite a long time to finish. Thirdly is lack of knowledge in advertising the hotel, where sales and marketing department should concern in order to achieve a good sales is doing a good publicity and promotion for hotel. Proposal How to overcome the weakness:- O Motivate and training the staff to ensure the quality of service and the brand that their a selling to the guest.
O Maintaining the equipment and the hotel in certain parts so the will be less money using in doing the renovation. O Getting more shareholders and people to invest in the business to sponsor for the renovation. Improvement:- O Hotel staff is motivated and well trained in providing services and the brand that there are selling O Maintenance fees and cost are reduced and aware the staff in mai O Maintenance fees and cost are reduced and aware the staff in maintaining the equipment their using O Number of guest to the hotel is increasing and the hotel revenue will be recover same as the shareholder.