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John Dewey stated that education could not be limited within teacher and taught without social environment. So mass media is one such potent force in the social environment of education. Through modern electronic techniques and technologies, mass media prove that education is, really comprehensive not confined within four walls of the classroom. Really, mass media are the educational medium for the mass and mass education. Irrespective of caste, color, geographical, sociological, economical diversities mass media prove as an important means for the education to all.
Mankind gets a great deal of information from the widespread mass media I. E. Newspaper, TV, radio, magazines, Journals, films, etc. It is estimated that mass media may substitute the real classroom teaching in future. The Main Function are Listed Below: Functions of Mass Media: (1) Providing various information: These media help in disseminating various Information for the mass. People acquire different knowledge very quickly. (2) Providing vocational Information: Medal help In providing vocational and professional Information to a larger group of the community. ) Spreading awareness and CIVIC responsibility: People can be aware of deferent problems of the society and their role In changing society through mass media. People know their rights and duties for the nation clearly. (4) Educational programmer Mass Media help in forming suitable habit for different programmer and they utilize their leisure time in a productive way. It also influences the behavior of the people through different programmer. (5) Role as a non-formal agency Now in an advanced society mass media are not treated as informal agencies of education.
They are called non-formal agencies due to its wide coverage of educational items In a systematic way. It is viewed that these media can substitute the classroom teaching In future. Therefore, mass media are the main means of educating the society. These are the cheapest and quickest means of the education for the people. The Impact and motivation Is very quick through mass media. The teacher must use the educational media and methods effectively in the classroom.
Need of Mass Media in Education Without good access to national and community media all public education programmer may be disadvantaged. It is possible to consider programmer that rely entirely on face-to-face education, but even these can be hindered if there is not a supplementary programmer of advertising for events and news coverage to increase motivation as well as printed material to “leave behind. ” As such, assessment of available media options should be conducted.
Medal Directories In some countries, media registration may have resulted In a publicly-available directory. In others, Nags and government media agencies may have collected such information. Or advertising agencies may keep books that give details on media u e , Including tenet market snare Ana target audiences. Early on, educators may want to develop a “brainstorm” list and subsequently their own directory, that analyzes available media outlets in terms appropriate to voter education programming.
Criteria they may want to use include: ; Is the media owned or controlled by the government? ; If controlled by the government, is it obligated under election law to provide free space or airtime for voter education messages? ; If privately owned, is the management amenable to running public service announcements, such as voter education messages either free of charge or at a discounted rate? ; What are the published advertising rates of the outlet? Is the media national or community- based? ; Is the particular medium capable of preparing its own copy or producing its own spots? ; What is the policy and the protocol of the particular medium for taking spots or copy prepared by the education programmer? ; In what format must spots or copy prepared by the education programmer be presented to the media outlet in question? ; What is the outlet’s market share, IEEE. What is the size of its viewing or listening audience or readership?