Words: 796
Marketing Strategies In Different Countries Customer Description: I need to write about advertising and marketing strategies in different countries; I need to take at least 2 countries (one has to be Russia) and the other can be any country. I should speak about marketing strategies. They are not the same in all countries. I should state why they are different and clarify the differences. Paper Body: Marketing is the process of identifying the goods and services that consumers need and want, and providing those goods and services at the right price, place, and time.
Marketing has a long history, though in developing countries it is still beginning to function as a system of interrelated elements. Marketing activities involved in getting goods from the producer to the consumer. The producer is responsible for the design and manufacture of goods. Early marketing techniques followed production and were responsible only for moving goods from the manufacturer to the point of final sale. Now, however, marketing is much more pervasive. In large corporations the marketing functions precede the manufacture of a product.
They involve market research developing strategy, and product development, design, and testing. Marketing concentrates primarily on the buyers, or consumers, determining their needs and desires, educating them with regard to the availability of products and to important product features, developing strategies to persuade them to buy, and, finally, enhancing their satisfaction with a purchase. Marketing management includes planning, organizing, directing, and controlling decision making regarding product lines, pricing, promotion, and servicing.
In most of these areas marketing has complete control; in others, as in product-line development, its function is primarily advisory. In addition, the marketing department of a business firm is responsible for the physical distribution of the products, determining the channels of distribution that will be used and supervising the profitable flow of goods from the factory or warehouse. All these depend on the marketing strategy chosen by a firm.
Businesses develop marketing strategies by conducting research to determine what products and services potential customers think they would like to be able to purchase. Firms also promote their products and services through such techniques as advertising and personalized sales, which serve to inform potential customers and motivate them to purchase. Firms that market products for which there are always some demand, such as foods and household goods, often advertise if they face competition from other firms marketing similar products.
Such products rarely need to be sold face-to-face. On the other hand, firms that market products and services that buyers will want to see, use, or better understand before buying, often rely on personalized sales. Expensive and durable goods-such as automobiles, electronics, or furniture — benefit from personalized sales, as do legal services such as the provision of insurance policies or tax preparation. Services, unlike products, are intangible commodities. A service is the provision of work, accommodations, or ministrations desired by a consumer.
Consumers pay for a service as they would for a product. Already more people are employed in the provision of services than in the manufacture of products, and this area shows every indication of expanding even further. Services familiar to most consumers are in the fields of maintenance and repair, transportation, travel, entertainment, education, and medical care. Business-oriented services include computer applications, management consulting, banking, accounting and legal services, stock brokerage, and advertising.
Services, like products, require marketing. Usually, service marketing parallels product marketing with the exception of physical handling. Services must be planned and developed carefully to meet consumer demand. For example, in the field of temporary personnel, a service that continues to increase in monetary value, studies are made to determine the types of employee skills needed in various geographical locations and fields of business.
Because intangibles are more difficult to sell than physical products, promotional campaigns for services must be even more aggressive than those for physical commodities. Through extensive promotion, temporary-personnel agencies have convinced many companies that hiring on a temporary basis only in times of need is more economical than hiring permanent, full-time personnel. Thus marketing strategy first of all depends on the type of product or commodity you are going to market. Marketing strategy plays an important role in the marketing of a product.
It may be regarded as basis of further activities. Everything that follows marketing strategy is determined by this basis. Marketing can be viewed as a set of functions in the sense that certain activities are traditionally associated with the exchange process. A common but incorrect view is that selling and advertising are the only marketing activities. Yet, in addition to promotion, marketing includes a much broader set of functions, including product development, packaging, pricing, distribution, and customer service…