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For the young generations, beauty ads convey the message of the secrets or methods to stay young and for the older generations, beauty ads convey the message of how to become and look young again. The beauty ads today are not only advertising their product but advertising the belief they re trying to sell to the people, mostly females. The companies are trying to make their customer believe that if they use the product they’ll look ten years old younger even though it is not true. For those people who are old ” To age is to earn the feeling of no longer growing, of struggling to do old tasks, to remember familiar actions. As curtain mentioned. However As the belief of beauty product can make people stay young, more and more older generations started to forget their ages because of their temporarily younger appearance . For those people who are young, the companies are trying to sell them the idea of the secret of retaining young. It is a false method to make the young generation to believe they can stay young forever because eventually one day they will wake up and realize all the money they spent on heir beauty product was a waste, and there is nothing that can keep them young forever.
The negative effect of beauty products that apply to all generations is the obsession of buying these products, and pay too much attention about their physical appearance. This negative effect will create a false sense of needs in people, when in fact they do not really need the items and the products that they are buying. And thanks to advertisements, this illusion is easily perpetrated, The products being offered through advertisements appear to be the tickets to happiness and ageless.