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We’ve always relied on traditional mass media (such as newspapers, radio and television) for news and entertainment, but have you noticed how such media has progressed over the years? Have you ever wondered about the significance of traditional mass media on our lives? Well, the purpose of our project is to find out the “Impact of the internet on traditional mass media consumption”. We would also recommend ways to overcome problems related to the usage of new media, such as internet addition, especially among teenagers. The Internet was introduced in the sass.
With the spread of unuttered high-speed connections and web, everyone no matter how old or young are using It. News is now available 24/7 no matter where we are or what time it is. Music can be downloaded easily and books and magazines can be read online at any time. People can communicate with others everywhere. They can also meet other people virtually. For example, during the major earthquake In Japan In March 2011, people from all over the world can view footage of the earthquake without switching on their television. They can surf the internet at time they want to view the news.
Social media users more demanding 1 In 5 consumers who complain to brands Oval Twitter or Faceable want a response within the hour. New research from Lightships Research and the BIB revealed that consumers have much higher expectations of social media customer services compared to more traditional channels. The research found that a quarter of people who complain about brands through Twitter or Faceable expect a response within the hour, and around 6% within 10 minutes. Conversely, 50% of consumers who made complaints via a brand’s own website were happy to receive a response within day and 27% within 3 days.
The survey of over 1000 Internet users, which examined the extent of ‘obsession’ with social media In the K, also found that younger people are more likely to use social media platforms to badmouth about brands. 15% of 18-34 year-olds have used an official Faceable page to complain about a brand, compared to just 5% of 35 – 54 year-olds. Apart from the I-J, my group conducted our own survey among Singapore and we found out that over 30% of the people from the age of 13 and above expect more content at faster speeds.
Thus the answer to this question Is, yes. Consumers do expect shorter response time and demand more. As there is much new advancement to the media world, the consumers’ expectation levels increase. Mass Media Influence The future of mass media Is uncertain. However, the consumers are never satisfied with current available technologies. That Is what led to the progression of traditional Who would have thought that a printed book could have led to the production of the phenomenal mobile phone and internet whereby information could be so accessible?