Words: 930
SEE & SEEM are two pillars of one marketing Job and they both run side by side to produce much better results than focusing on only one pillar. Social media marketing is the process of gaining website traffic or attention through social media sites. [l] Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. The resulting electronic word of mouth (meow) refers to any statement consumers share via the Internet (e. G. Web sites, social networks, instant messages, news feeds) about an event, product, service, rand or company. [2]When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself,[3] this form of marketing results in earned media rather than paid media. Social media platforms[edit] Social networking websites[edit] Social networking websites allow individuals to interact with one another and build relationships.
When companies Join these social channels, consumers can interact with them and they can communicate with consumers directly. That interaction feels ore personal to users than traditional methods of strictly outbound marketing & advertising. [5] Social networking sites and blobs allow followers to “rewet” or “repost” comments made by others about a product being promoted. By repeating the message, all of the users connections are able to see the message, therefore reaching more people. Social networking sites act as word of mouth.
Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company. [5] Through social networking sites, companies can interact with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience. [5] Social networking sites also include a vast amount of information about what products and services prospective clients might be interested in.
Through the use of new Semanticist’s technologies, marketers can detect buying signals, such as content shared by people and questions posted online. Understanding of buying targeted campaigns. In order to integrate Social Networks within their marketing treatises, companies have to develop a marketing model. The marketing model is essential to any successful marketing. It offers companies a wealth of information that – if correctly applied – can ensure the company success. In [6] a marketing model (Senses) based on Social Networks is provided.
The model includes the following steps: ; selection of potential Social Networks to use; ; definition of a financial plan; ; definition of organizational structures to manage the Social Network in the market; ; selection of target; ; promotion of products and services; ; performance measures Social Media has influenced businesses way of marketing. Social Networking is used by 76% of businesses today. Business retailers have seen 133% increases in their revenues from social media marketing. 7] Mobile phones Mobile phone usage has also become beneficial for social media marketing. Today, most cell phones have social networking capabilities: individuals are notified of any happenings on social networking sites through their cell phones, in real-time. This constant connection to social networking sites means products and companies can constantly remind and update followers about their capabilities, uses, importance, etc. Because cell phones are connected to social networking sites, advertisements are always in sight.
Also many companies are now putting CRY codes along with products for individuals to access the company website or online services with their smart- phones Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand wariness. Email marketing can be done to either sold lists or current customer database.
To be qualified as transactional or relationship messages, these communications’ primary purpose must be “to facilitate, complete, or confirm a commercial transactions that the recipient has previously agreed to enter into with the sender”, along with a few other narrow definitions of transactional messaging. [2] Triggered transactional messages include dropped basket messages, password reset emails, purchase or order confirmation emails, order status emails, reorder emails and email receipts.
The primary purpose of a transactional email is to convey information regarding the action that triggered it. But, due to its high open rates (51. 3% compared to 36. 6% for email newsletters) transactional emails are an opportunity to engage customers; to introduce or extend the email relationship with customers or subscribers, to anticipate and answer questions or to cross-sell or up- sell products or services. [3][unreliable source? Many email newsletter software vendors offer transactional email support, which gives companies the ability to include promotional messages within the body of transactional emails. There are also software vendors that offer specialized transactional email marketing services, which include providing targeted and personalized transactional email messages and running specific marketing campaigns (such as customer referral programs).
Direct Direct email or interruption based marketing, involves sending an email solely to communicate a promotional message (for example, an announcement of a special offer or a catalog of products). Companies usually collect a list of customer or prospect email addresses to send direct promotional messages to, or they can also rent a list of email addresses from service companies, but safe mail marketing is also used.